Today, Google’s YouTube VR App arrives at $ 199 Oculus Go, providing the largest library of VR content on the web to Facebook’s VR device at the entrance level.
YouTube provides lots of content in conventional and more immersive video types. It is undoubtedly the largest single hub with 360 content and built-in formats like VR180, but with access to the library as a whole, it is probably much more important for the Oculus platform.
One of the interesting things about Oculus’s strategy with the Go headset is that Games turned out to be the minority use case after media consumption. If you find it hard to believe so many people are out and binging on 360 videos, it’s because they’re probably not. Users have the type of consented device’s ability to make it a regular movie and TV viewing device, there are apps from Netflix and Hulu, while Facebook has also built Oculus TV, a feature still in its infancy but basically offering a Apple TV-like environment to watch a lot of 2D content in a social environment.
At the company’s Oculus Connect conference last year, CTO John Carmack noted how about 70 percent of the time that users at Go have watched have watched video by about 30 percent of their time spent on games. Oculus has placed itself as a gaming company in many ways through its investments so it becomes interesting to see how it grows its mobile platform to make the video aspect of its VR business more attractive.
With YouTube, the company has quite easy access to easy to bring a bunch of content on board, it would have been a good partner for Oculus TV, but a dedicated app gives a lot to users. It was not clear if Google would play hardball with the YouTube app and maintain stand-alone access limited to the Daydream platform, as the company’s home-made VR ambitions appear to be more subdued, it seems that they have had some time to focus on external platforms .
You can download the YouTube VR app here.