YouTube has announced that it shuts down a feature from its YouTube Premium apps, but it’s not the background play that everyone really wants. Rolling out now, Autoplay on Home is a new standard for YouTube’s Android and IOS apps that automatically start playing videos as you see on the Home tab. Google allows the option to disable it or only keep it when connected to Wi-Fi, but the company is convinced that Autoplay on Home is a better way to experience and browse YouTube on the go.
Autoplay on Home will certainly help in one aspect: inflated display count. Google’s main purpose of this feature is to make the video more meltable in a mobile context, so the company serves them as friction free as possible and in a format that does not require audio (muted with subtitle on). For creators, it means a greater chance of earning money on their things ̵
1; if Google’s algorithms decide that it’s attractive enough to spread to people’s YouTube home feeds – and for YouTube it means ever higher engagement measurements.
In a video explaining the change, YouTube product manager David Sharon can show a little deeper into autoplay on home implications. Google has been working to reduce mobile data consumption of autoplayed video, and it also offers three different types of captions: automatic, creator-uploaded, and crowdsourced. In addition, with the company aware of how much time creators spend on creating the perfect thumbnail for each video, autoplay preview will only be played after paused cards to display the thumbnail.
While YouTube Premium users apparently welcome autoplay on Home Implementation they’ve had in the last six months, it’s not obvious that everyone else will be greeted by the change so hotly. Default values play a great deal in the software world and it’s hard to get away from the idea that YouTube becomes a visually noisier and more distracting place when this change has come in. How it is adapted to Google’s alleged efforts to improve “digital well-being” By users are not immediately clear.