You may think it is superfluous with Instagram Stories, or just don’t want to see high school boring lives, but ephemeral Snapchat style stories now have 500 million daily users over Facebook and Messenger. WhatsApp’s Stories feature Status has 500 million dailies and Instagram beat that milestone three months ago. It’s impressive because it means that a third of Facebook’s 1.56 billion daily users send or watch Stories every day, up from scratch when Facebook launched the feature two years ago.
As a reference, Stories inventor Snapchat has only 1
90 million total daily users.
CEO Mark Zuckerberg announced the new statistics on today’s Facebook Q1 2019 revenue figures, which showed that user growth has increased, but it had to save $ 3 billion for a potential FTC that was good about privacy practices.  Facebook not only uses stories to keep people engaged, but to make more money out of them. Today, COO Sheryl Sandberg announced that 3 million advertisers have now purchased story ads over Facebook’s family of apps. I expect Facebook to launch a Stories Ad Network soon, so other apps can show Facebook’s vertical video ads and get a cut in revenue.
Facebook’s aggressive move to clone Snapchat Stories, not just in Instagram but everywhere may have pissed the users in the beginning, but many of them have come around. If you give people a place to put their face on top of their friends’ phones, they fill them. And if someone dangles a window into people’s lives and people you desire, you open that window regularly.