Juul, the fast-growing e-cigarette launch recently valued at $ 15 billion, had to deliver uncomfortable news to its employees last week.
The mandate came via email from CEO Kevin Burns on December 11th. Immediately, Vaping was officially banned from Juul’s office.
Your 800 employees will no longer be able to use Juul products in the office. If employees want to vape, they must now go to the Silicon Valley version of the smoker’s lounge: a tent outside the office.
“It may be unnecessary to prohibit working with the products we work hard to create and promote,” Burns “email said,” But at the bottom we must comply with legal requirements like any company. “
] Since 201
6, e-cigarettes have been included in California’s statewide smoking ban, which includes workplaces, many public areas, restaurants and bars. Juul had not enforced the ban in their own offices.
To claim that Juul targeted his products against teenagers, the company abolished the retail with flavored e-cigarettes and shut down its Facebook and Instagram profiles. Although Juul no longer sells mango, fruit, cream and cucumber flavors in the stores, still sell mint and mentol flavors. Truth Initiative, an ideal to reduce tobacco products among teenagers and young adults, found that mint is the most popular Juul flavor among 12-24 year olds.
Despite its rocky relationship with the FDA, the company goes fo The Altria Group, the parent company in Marlboro, is reported to have talks about buying a minority stake in Juul. It has become so popular, the brand has become a verb.
“Smoking is rough,” told a high school student The New Yorker earlier this year. “Juuling is really what’s happening.” According to the newspaper, Juul reports 60 percent of the e-cigarette market.
Published on: Dec 16, 2018