Xiaomi had recently released its first UK smartphone launch, and now the company has effectively come to Britain with a…
Xiaomi had recently released its first UK smartphone launch, and now the company has effectively come to Britain with a number of product announcements. Truth is said, all of these products were already announced in other regions, but they were not available in Britain until now, at least not officially. This represents the next step in European expansion for Xiaomi, and the company’s expansion in general. The company’s devices are now available through the mi.com/uk website, and there are a lot of gadgets that you can choose from. The company has taken the following units to United Kingdom: Pocophone F1, Mi 8, Mi 8 Lite, Mi 8 Pro, Mi A2, Mi A2 Lite, Redmi Note 6 Pro, Redmi 6A, Redmi 6, Redmi Note 5, Redmi S2, Mi In- Ear Headphones Pro 2, Mi Sport Bluetooth Headphones, Mi Headphone Comfort, Xiaomi Mi Band 3, 1
0000mAh Mi Power Bank 2S, 5000mAh Mi Power Bank 2, 10000mAh Mi Power Bank Pro and Mi Motion-Activated Night Light. 19659002] As you can see, there are a few Xiaomi branded products now available in the UK, but not all we expected to be available, such as Mi MIX 3. The company’s brand new Mi AirDot headphones are also not available as headphones that have been able to attract A lot of attention in Asia, because they are extremely affordable, and these are completely wireless headphones. With that said, the company now offers lots of products on site, and the first lightning sales start today at noon (local time). Xiaomi’s products are available through the company’s official website, but also through Amazon, Carphone Warehouse, Three, and a number of other sources, you can find a complete list here. It is also worth noting that the company opens the very first retail store in the UK and opens in Westfield White City in London on November 18th.
The device that led the company’s launch is Mi 8 Pro, one of Xiaomy’s flagship. Xiaomi Mi 8 Pro was originally published in September, and the company talked pretty much about this phone in the UK, as it was the device that more or less confirmed that the company’s phones were officially coming to Britain. The Xiaomi Mi 8 Pro has a built-in fingerprint scanner, while it also comes with thin elements and a translucent back. The phone is powered by the Snapdragon 845 64-bit SoC octave kernel, while it contains 8 GB of RAM and 128 GB of storage in the UK. The device has a 6.21-inch full HD + Super AMOLED display with HDR10 support, Android 8.1 Oreo ships (Xiaomo MIUI 10 skin is included on top of it) while it carries a 3000mAh battery on the inside. Two 12 megapixel cameras are located on the back of this phone, while a single 20 megapixel camera is included on the front. This handset is only 7.6 mm thick, while it weighs 177 grams. The Mi 8 Pro is made of metal, and in addition to its thin elements, it also has a top screen. This phone is basically a rebranded variant of Mi 8 Explorer Edition that was introduced when Mi 8 was originally launched, back in May.
It’s obvious that the company’s products in the UK are competitive and the Pocophone F1 starts at £ 329, Mi 8 from £ 459, and Mi 8 Lite from £ 249. Xiaomi Mi 8 Pro can be yours for $ 99 while the company’s latest Android One-handed device, Mi A2, starts at £ 259 in the country. Redmi Note 6 starts at £ 219, while you can buy Redmi 6 for only £ 149. Xiaomi Mi Band 3 is priced at 26.99 kr, while 10000mAh Mi Power Bank 2S costs 17.99. These are just a few of the price tags we have selected, for a full list of Xiaomys units and their price tags, please visit mi.com/uk.
Background: Xiaomi has been expanding its presence in Europe during a longer time. The company has opened its official stores in the Mi Store in France, Italy and several other European cities, while the time has come for the same in Britain. The company will undoubtedly continue to expand its presence in Europe, as it is preparing to start a trip to the United States. The company had announced an event on December 8 in the United States, and has invited its fans to apply to participate. It’s still unknown if this will be your regular even with product messages, or it’s just a show-and-tell type of event, but the company will hopefully announce its very first smartphones to the US market. Xiaomi does not sell their phones officially in the United States, and although consumers can import them, almost all of these devices are not compatible with 4G LTE bands in the United States, which obviously complicates things.
The company has already sold over 100 million units in 2018, which happened a while ago, so it’s still to see how many times Xiaomi ends the year. European sales have definitely helped the company achieve such an achievement rather than expected, and the company also leaves a major brand in India. Xiaomi is India’s number one smartphone manufacturer, and its budget units sell like crazy over there. During the last annual sales, the company managed to sell 2 million smartphones in less than 2.5 days. Redmi 5A is sold in over 10 million copies in India in just nine months, revealing how popular the company is over there.
Impact: It remains to be seen how well the company units sell in the UK, but they are very competitive prices, because its flagship offers are much cheaper than offers from Samsung, Apple, Huawei and other companies such as currently operating in the UK. Xiaomi is expected to start offering more products in the UK in the coming months, including Mi MIX 3, the company’s flagship that will soon be ready for its international trip. Coming to the United States acts as the next logical step for Xiaomi, but the company is extra cautious, as it tries to learn from LeEco’s and Huawei’s missteps / examples.