Just watching this burger can be all that is required to give you fast-food nightmares. It has after all a…
Just watching this burger can be all that is required to give you fast-food nightmares.
It has after all a moldy green bun.
This Halloween-themed burger – known as “Nightmare King” – will be featured at selected Burger King restaurants for a limited time later in the month. But beware, this burger does not just look scary.
“The Nightmare King increases your chances of having nightmares by 3.5 times,” Burger King said with a YouTube video that promotes the burgher. It is according to the results of a “clinical study”, says the statement.
The fast food chain said it worked to prove that Nightmare King could actually give you nightmares because of its “unique building.” The burger contains a “mixture of proteins like bacon, chicken and beef”, as well as some ozzy cheese.
“The hypothesis was that this new burger could cause nightmares,” said the brand. “So, the BURGER KING® brand turned to science to validate this.”
And it did according to a press release from the brand:
“BURGER KING® Brand creates a Halloween Sandwich clinically proven to induce Nightmares.”
Burger King conducted in partnership with Paramount Trials, Florida Sleep & Neuro Diagnostic Services , Inc. and Goldforest Inc. Clinical, scientific sleep study with 1
00 participants (or victims) over 10 nights according to press release.
Each participant ate the nightmare king before he went and started, the release and doctors and researchers tracked different signals while they were sleeping.
“According to previous studies, 4% of the population experience nightmares in a certain night,” said Jose Gabriel Medina, a specialist somnologist and the study’s chief physician, according to the statement. “But after eating the nightmare, the data from the study showed that the presence of nightmares increased by 3.5 times.”
In the campaign video, a participant said that someone in his dream turned into a green baked burger.
“The burger was then transformed into the figure of a worm,” she said.
Another participant said aliens began to attack the boat he was wearing during his bad dream.
Medina said that the burgher could cause nightmares because of the protein and cheese combination. He said that it leads to “an interruption in the subject’s Rapid Eye Movement cycles, under which we experience the majority of our dreams.”
But how scientific was the clinical study? And can you trust it?
Maybe not, according to LiveScience.
“In fact, the civil chain’s chain investigated whether the green-bottomed combination of chicken steak and bacon jar caused nightmares were not intended to prove anything clinically or not,” reported LiveScience. “And what little information on food and nightmares suggests that fast food should immediately reduce bad dreams.”
A 2015 study published in psychological limits showed that people who prefer fast food actually reported fewer dreams and nightmares than those who preferred organic foods.
“Participants who expressed a preference for fast food reported less frequent dream recall, as well as fewer recurring dreams, nightmares and sexual dreams,” said the study.
In an article 2015 Psychology Today, Michelle Carr with the Dream Factory tried to determine if certain foods can cause bad dreams.
“While the authors found evidence that people believe the food can start bizarre or disturbing dreams, most commonly accusing dairy, if these dreams are actually caused by” power of cheese “or simply failing beliefs, remains to be seen,” said she.
LiveScience also reports that since all 100 participants ate the burgers there was no control group for comparison.
“No control group, the study can not prove anything about the citizen’s effect on nightmares,” LiveScience reported. Control groups are an “essential part of the scientific method,” wrote Matheus Melo Pithon in evidence-based orthodontics.
No matter, Burger King is in clinical study, and the brand leaves its customers with this statement:
“Warning: Keep at your own risk. You have been warned.”