Beauty aficionados you can finally breathe, the Rosie Huntington-Whiteley beauty site has gone live! After much anticipation following the supermodel’s many tease worthy Instagram posts, Rose Inc is finally up and running. The digital platform promises to tap into RHW’s beauty world, giving fans insider access into years of knowledge accumulated sitting in the makeup chair. Yes after a 16 year career spent in the hair and makeup hotseat, trying countless products and working with the best talent in the business, the model has decided (lucky for us)to share her notes with the world.
“This outlet is my way of sharing everything that I’ve gleaned over the years,” shared RHW in her first editor’s note on the site. “Timeless makeup tricks that instantly make you feel like your best self. Products and regimens that can get you glowing, and stat. Ways to turn a bad hair day into a great ponytail day, or what to do when dinner with friends calls for the perfect glam look. And, of course, a glimpse into some of my friends’ makeup bags.” Designed to mimic RHW’s personal notebook instead of a website, Rose Inc already features beauty notes on facial oils, made-to-order lipstick review and a look inside Poppy Delevingne’s morning routine. As the site takes off expect to see regular beauty columns, peeks inside the bags of fashion designers and influencers, Q and As with the industry’s biggest names and celebrity beauty rituals.
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