Xiaomi is one of the companies that more mobiles are selling in Spain right now, even though he came to the country officially less than a year ago. And, considering the quality of its terminals, that does not surprise us at all.
And this, considering how complicated the mid-range market is, has led us to ask ourselves what are the the causes of which the Chinese firm is growing in an accelerated way in Spain, despite the brutal competition.
Obviously, the arrival of Xiaomi to Spain and its triumph has a lot to do with the quality of its terminals. And it is that, we have been saying it for years: Xiaomi is one of the best companies we can find right now.
And, the key to its terminals It is not necessarily that they are better than their competition, but the fact that they cost much less, which, in many cases, is what a non-advanced user is looking for when buying a mid-range terminal.
But, the best thing is that even if you are an advanced user, a mid-range Xiaomi like the Mi A1 or the Redmi Note 5 is going to fulfill a lot, As we have said, for around 50 or 100 euros less than a terminal with worse features, but with a logo of a better known brand on the front.
If there’s something we like technology fans when we go to a mall It is precisely to go to the technology store to see the products they have for sale and that, generally, we can try a little.
And this seems to us one of the keys to this growth of the Chinese firm, since, like in the stores of Apple, with which it has many similarities, it allows us to test its terminals to see how they move, as well as to see the design, which is one of the strengths of the mid-range of the firm.
In addition, this format of store always leaves in the user a better sensation that one in which the mobiles are in a glass shelving. The moment you see yourself with your mobile in your hand, things change a lot. On the other hand, seeing it and not being able to touch it is more similar to having a photo than a product in front of you.
In general, Chinese mobiles have always had a bad reputation, since Traditionally it has been associated that something is Chinese that is a bad copy of a product from another company. But the truth is that that ceased to be a reality long ago.
And this has caused many prejudices when buying Chinese mobile phones, but here mouth-to-mouth works very well. And is that, if right now you ask almost anyone who likes technology, it will surely have a third cousin, or a friend of a friend – and other indirect links – who has bought a Xiaomi, and says that it is going well.
Which, together with the guarantee and the technical service in Spain, has caused many people to lose their fear and decide to bet on Xiaomi, even though it is a Chinese brand. And more if we take into account that it is an expense of around 150 euros in a medium range, and not 1,200 in a top range.