Sometimes it's hard not to feel a sense of sympathy for Google. Yes, 800 billion dollars, monopolist, formerly "do not…
Sometimes it’s hard not to feel a sense of sympathy for Google. Yes, 800 billion dollars, monopolist, formerly “do not be hurt”, tax-defying Google. This summer, it received a £ 3.8 billion fine from the EU, in part to force answering machines to bundle Google services on their Android phones.
Just a few weeks later, the biggest game on the whole planet Fortnite – decided to joke the Google Play store and make its app available as a direct download because Android is an “open platform.” Talk about getting whacked from both sides.
Fortnite is undoubtedly the most high-profile app to avoid the Play Store. The game generated more than $ 1
00 million ($ 78 million) in its first 90 days on the Apple App Store (where it has nothing but to follow) and is on track to earn more than $ 2 billion ($ 1.5 billion) kronor) on all platforms this year according to Bloomberg. It’s even more gobsmacking when you consider the game to be free – all as revenues are raised from non-essential cosmetic additions.
READ NEXT: There is a Trojan malware that mimics the Google Play Store  Of course, these zeroes after the dollar sign are the main reason that Epic Games would not put Fortnite in the Play Store. As Epic’s CEO, Tim Sweeney, explained to VentureBeat he was not keen to hand over a 30% reduction of all Fortnite revenues to Google. “If you look at it, the shops on smartphone platforms actually make very little,” he claimed. “They place ads in front of your game. When you search for Fortnite on iOS, you often get PUBG or Minecraft ads. The one who bought that ad in front of us is the best result when looking for Fortnite . It’s just a bad experience. “
Sweeney is right, it’s not a good experience – but nowhere as bad as the experience he exposes players and their parents to.
Instead of using the Play Store, they encourage players to install Fortnite directly from the Epic site. It’s very good if you are a grown-up adult who is streetwise enough to go straight to the Epic Games website, but not that smart if you are among the millions of eightyears upwards who will try to download games.
Whether there are questionable videos, phishing attacks or fake text messages, the kids will be lulled to download “Fortnite” from all types of iffy sources. It already happens and it will explode. Epic strategy is that Christmas comes early for the cheats.
It’s getting worse. To purchase all costumes, dances and other digital accoutrements that make Fortnite Fortunes, parents can not rely on the payments they have already created with the Google Play Store. The password-protected credit ratings they buy for their children are now useless. From now on, they must provide credit cards or PayPal data again in Fortnite – provided that “Fortnite” the children have downloaded is genuine and not a cracked version delivered by an attacker. The rip-off potential is huge.
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And while Sweeney talks about the bad experience of the Google Play Store, it’s not as bad as the experience I had when I tried to install Fortnite on my Samsung Galaxy S7. I did not get more than five seconds in my first attempt to install the game before i was fought with an “Installation Failed” message, “LIBRARY-IN-NOMETADATA” warning. Reply to a postcard.
When Sweeney claims that mobile apps make “very little” for their 30%, he’s wrong
The second and third trials went on through the process, at least when the screen there you have to lower the phone’s security so that this ” unknown app “can go through but not successfully completed. “App not installed” was the bold message I was left to work with. Only in the fourth attempt, when I had cleared some storage space on my phone, I installed the game properly. I’ve never met such blockballs with games from the Play Store, where the installation of snafus and storage spaces is deleted before the game is evenly listed.
So, when Sweeney claims that mobile apps make “very little” for their 30%, he’s wrong. First, they give consumers greater security – download something from the official store and you can be pretty sure it’s genuine (although app stores can do much more to expel imposter). Secondly, they provide an installation experience that does not leave you staring at confusing error messages or miss over worrying messages to release security.
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] But most of all, it’s 30% to drive the largest mobile operating system on Earth. It costs serious money to develop a mobile operating system, to encourage mobile phone manufacturers to use it and build a development community. Sweeney seems to believe he is entitled to free driving.
If more major app developers follow Fortnite ‘s example, I would not be surprised if Google took the Apple route and banned pageless apps on Android phones, giving Epic no choice but to pay what percentage Google chooses to have his game in the store. Adding a gun to Google’s head is a bad idea, even for a shoot-em-up.