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What will OnePlus announce on Monday's disturbing launch? The ultimate surprising OnePlus 6T details

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Next week, OnePlus will launch its latest handset, OnePlus 6T . What should you watch at the launch event on the 29th?

OnePlus 6 Launch (Ewan Spence) Ewan Spence

It’s unlikely that the main event – shows the revelation of OnePlus 6T – will have some surprises. Once upon a time, you could have a real surprise at OnePlus (19559000), OnePlus instead of has a OnePlus a surprise to the audience or the media. An active program for the 19459004 OnePlus is a lunch event – but not when the phones are expected to be on sale less than a week after the presentation. Talking about specific features publicly before a launch event, eye drops of 6T are already there; We know there is a built-in fingerprint We know the battery size is up and We know there is focus on faster software and hardware . We also know the negative, there is no wireless charge We know that the 3.5mm headphone jack has been removed and the screen is still corked.

This is a fairly honest setting. OnePlus is still a lean operation and new technology must be available in sufficient quality in the supply chain so that it can be considered. Even without the confirmation, you can do a very good guess of what will be available in the new handset just by seeing which components are available in sufficient amount, with sufficient quality, it’s shiny enough.

There are still some decisions to be made, and balances I’m sure have been strongly argued internally . For me, the launch event is less about “what” and more about “why.”

For example. OnePlus 6T comes with a fingerprint reader on the display . That’s what. It will take a few moments to say, and it will be a big encouragement from the audience to OnePlus fans who have bought a ticket to be at the scheduled launch. That’s what comes after it’s important. Why has OnePlus made this decision? How has it implemented the technology. What has been sacrificed to get the hardware in your device? Does it make for a better experience or is it just “keeping up with the neighbors”?

So what I expect from the launch event is quite simple. In a post-leckword, I expect to see the work behind the decisions.

OnePlus 6 Launch (Ewan Spence) Ewan Spence

There will be more than OnePlus 6T on the show. Removing the 3.5mm headphone jack means that there will be even more focus on wireless wireless headphones and updating the Bluetooth audio accessory appears to be a given ( especially since there are regulatory applications that confirm this ). It will certainly be a part of “why,” but it is also part of OnePlus’s business strategy. The phones are not loss leaders, but earlier iterations have worked with smaller margins than the competition. Building up the accessories and lifestyle adds increases the potential revenue per customer. In view of the success of Apple’s AirPods, OnePlus will ensure that its community is sold on its cordless headphones.

And is that society .

OnePlus is still a relatively small company. It’s not a Samsung or Apple, it does not have a huge market budget. It has always invoked its community to evangelize telephones, peripherals and brands. Having the deceased participate in the launch event in New York will keep the social media noise levels high.

And this launch event has a small bonus. There is a “big bad” on the horizon that has tried to control the little Purple OnePlus. Apple plans its iPad Pro and MacBook launch event the same day as OnePlus, in the same city as OnePlus, was an absolute gift.

Yes OnePlus has had an organizational headache to bring the event forward 24 hours, it will blow through its entertainment budget by covering the cost of airplane and hotel relocation that will be on the event and it will be a shortened news cycle for the new handset like Tim Cook’s steam gun comes in swing … but now Pete Lau’s CEO can take these disadvantages and use them to gather the support in New York and beyond OnePlus, to build stronger emotional links to the brand and use it to drive smartphone to the wildest world.

OnePlus 6T Launch Page (oneplus.com) OnePlus.com

We all know what’s going to be physical on OnePlus’s show of the week. Essentially, it is not important. What is important is that the New York event is a pivot point for society. Monday’s launch is less about getting the word out of OnePlus 6T … it’s about rewarding society and giving it the opportunity to get the word out about OnePlus 6T

Read more about OnePlus’s iPad gift Pro-launch collision …

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This week, OnePlus will launch its latest handset, OnePlus 6T. What should you look at at the launch event on the 29th? I suggest working in margins, pushing peripherals and the energy of society.

OnePlus 6 Launch (Ewan Spence) Ewan Spence

It is unlikely that the main event – disclosure of OnePlus 6T – will have some surprises. Once upon a time, you could get a real surprise at a lunch event – but not when the phones are expected to be on sale less than a week after the presentation. Instead of some rivals (cough Cupertino …), OnePlus does not ask anyone to pretend the new OnePlus 6T and its features are a surprise to the audience or the media.

Instead, OnePlus has an active program to talk about specific features publicly before a launch event. The most important points for the 6T are already there; We know that there is a fingerprint on the display, we know the battery size is up and we know there is focus on faster software and hardware. We also know the negatives, there is no wireless charge, we know that the 3.5 mm headphone jack has been removed, and the screen is still corked.

This is a fairly honest setting. OnePlus is still a lean operation and new technology must be available in sufficient quality in the supply chain so that it can be considered. Even without the confirmation, you can do a very good guess of what will be available in the new handset just by seeing which components are available in sufficient amount, with sufficient quality, it’s shiny enough.

There are still some decisions to be made and balances that I’m sure have been strongly argued internally. For me, the launch event is less about “what” and more about “why.”

To take an example. OnePlus 6T comes with a fingerprint reader on the display. That’s what. It will take a few moments to say, and it will be a big encouragement from the audience to OnePlus fans who have bought a ticket to be at the scheduled launch. That’s what comes after it’s important. Why has OnePlus made this decision? How has it implemented the technology. What has been sacrificed to get the hardware in your device? Does it make for a better experience or is it just “keeping up with the neighbors”?

So what I expect from the launch event is quite simple. In a post-leckword, I expect to see the work behind the decisions.

OnePlus 6 Launch (Ewan Spence) Ewan Spence

There will be more than OnePlus 6T on the show. Removing the 3.5mm headphone jack means that there will be even more focus on Bullet’s Wireless headphones, and an update of the Bluetooth audio accessory seems to be provided (especially as there are regulatory applications that confirm this). It will certainly be a part of “why,” but it is also part of OnePlus’s business strategy. The phones are not loss leaders, but earlier iterations have worked with smaller margins than the competition. Building up the accessories and lifestyle adds increases the potential revenue per customer. In view of the success of Apple’s AirPods, OnePlus will ensure that the community is sold on its cordless headphones.

And then there is society.

OnePlus is still a relatively small company. It’s not a Samsung or Apple, it does not have a huge market budget. It has always invoked its community to evangelize telephones, peripherals and brands. Having the deceased participate in the launch event in New York will keep the social media noise levels high.

And this launch event has a small bonus. There is a “big bad” on the horizon that has tried to control the little Purple OnePlus. Apple plans its iPad Pro and MacBook launch event the same day as OnePlus, in the same city as OnePlus, was an absolute gift.

Yes OnePlus has had an organizational headache to bring the event forward 24 hours, it will blow through its entertainment budget by covering the cost of airplane and hotel relocation that will be on the event and it will be a shortened news cycle for the new handset like Tim Cook’s steam gun comes in swing … but now, Pete Lau’s CEO can take these disadvantages and use them to gather support in New York and beyond OnePlus, to build stronger emotional links to the brand and use it to drive smartphone to the wilder world.

OnePlus 6T Launch Page (oneplus.com) OnePlus.com

We all know what’s going to be physical on OnePlus’s show of the week. Essentially, it is not important. What is important is that the New York event is a pivot point for society. Monday’s launch is less about getting the word out of OnePlus 6T … it’s about rewarding society and giving it permission to get it out of OnePlus 6T

Read more about OnePlus present, the iPad Pro launcher …

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