In the middle of last December, just as Christmas was just around the corner, Apple was giving away a Shazam…
In the middle of last December, just as Christmas was just around the corner, Apple was giving away a Shazam leaving the whole industry speechless, we assume that looking improve song search and the integration of other connected multimedia services to grow Apple Music .
We ourselves echoed this news looking for four alternatives to Shazam in case the Cupertino firm decided to eliminate the popular Google Play application, although at the moment it seems that Apple still has some fringes to solve before closing the purchase of Shazam , at least with the European Commission …
And why does Europe get into this ‘scrubbing’? Well, because Shazam is a British company, and also It is the largest music recognition service in the world , something that the European authorities would squeak, because Apple has with Apple Music the second service of streaming musical in our continent, and the union of both could incur monopolistic practices .
Obviously it is not about the stoppage of the purchase of Shazam by Apple, but only an investigation prior to approval by the competition regulator in Europe , that wants to make sure that the union of Shazam and Apple Music would not affect free competition in the sector.
The research request comes from Austria, France, Iceland, Italy, Norway, Spain and Sweden, although it was in Austria that the transaction was notified by not meet the business volume thresholds of the Regulation of mergers of the EU.
Now a process of investigation is opened where the Commission will evaluate the possible merger and the context that would be generated after it , trying to avoid significantly impeding the conditions of free competition. For this, generally have up to 25 business days to notify the approval or announce a deeper investigation.
In the press release published by the body led by the competition commissioner Margrethe Vestager, concerns are expressed that after buying Shazam, Apple has access to sensitive data from millions of customers of its competitors to improve your music service in streaming , referring specifically to the songs analyzed by Shazam users from where you can extrapolate data about the tastes of the users based on multiple variables.
The European Commission says that access to this data would allow Apple offer its service directing shares to customers in particular of its competitors , encouraging them to switch to Apple Music with data obtained from Shazam. This could generate a competitive disadvantage that the European Union generates mistrust.
They also want to investigate a scenario in which Apple would suspend Shazam’s references to its competition , something that could happen more than likely, although the Commission does not believe that services like Shazam are a key entry point to the hiring of music services in streaming .
Two doubts then, at least in principle, are on the table: The first would be What data could Apple get from Shazam, and what could he gain from them? ; while the second focuses on the future of Shazam and on the possibility of continuing to allow users to access other platforms and not just access to Apple Music.
We’ll see how this whole mess is, but the fact is that this type of research in the EU are more than usual, and usually paid off with the subsequent approval for the purchase … And you, what do you use Shazam or already ye have passed competition ?
In Andro4all | 4 alternatives to Shazam now that it has been bought by Apple More information | European Comission (in English)
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