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Walmart uses racing checkout scanners to streamline holiday shopping

Walmart Inc. aims to get customers in and out of their stores more smoothly in the coming season, adding scan…

Walmart Inc. aims to get customers in and out of their stores more smoothly in the coming season, adding scan scanners and digital maps to help customers.

The store giant announced Tuesday a series of improvements aimed at streamlining how customers trade during the busy vacation, including Check Out With Me, a service that will place Walmart workers with handheld scanners in the busiest areas of their stores, to such as the garden center and the electronics, so customers can take a big item and pay

Although the service is intended for shoppers with one or two bulky items, it will be available to everyone, Walmart said.

A digital map of each store will also be available on Walmart’s smartphone app, which displays exact positions for items. The company also said it will offer a broader range of goods and brands, and online shoppers can benefit from an upgraded website at Walmart.com that will contain curated holiday content and improvements to their home and fashion departments.

Walmart

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also makes more items eligible for free two day shipping without membership fee.

Read: Only weak retailers could miss consumers ready to spend this high season

“Every day, we are committed to offering our customers the widest range of quality products at great prices, but on holidays, we’ll take that promise, “said Steve Bratspies, chief consultant for Walmart USA, in a statement.

The technical tweaks come as Walmart also opens a cashless shop / innovation lab for the Sams Club unit in Dallas that will include machine learning and enhanced reality .

Earlier this month, Walmart lowered its forecast for the fiscal year and said in its latest performance report that it wants to redistribute capital to modernize its business, including technology and e-commerce.

Aside from tough competition on a dense retail from Target Corp.

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and other big-box stores, Walmart’s focus on technology comes as Amazon.com Inc.


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