With more and more powerful smartphones, which little by little are becoming a more complete gaming platform capable of offering…
With more and more powerful smartphones, which little by little are becoming a more complete gaming platform capable of offering better experiences to users, it is not uncommon to see how they spend more and more money buying games or content incorporated in their titles. favorites But, Who spends more on games for smartphone ?
A study carried out by DeltaDNA from which they echo in Venture Beat notes that, to the surprise of no one, those users of more expensive smartphones are in turn those who spend the most money on mobile games. However, the models of devices that are on the podium of this peculiar ranking may surprise more than one.
As I said, the report reflects that those users who have a high-performance and high-priced telephone are those who are more inclined to spend money on their favorite titles, or on the payment content they incorporate. Specifically, Those who spend more money are the holders of terminals from Google, Apple and Samsung , with a monetization ratio that triples that of users of other models.
The study concludes that 1.7 million American users play using models such as Google Pixel 2, Samsung Galaxy S8 or iPhone X. Analyzing the percentages, the owners of the Pixel 2 XL of Google are those with a higher conversion rate , or what is the same, they are more likely to spend money through in-app payments on a daily basis, with an 11% rate, while the owners of the iPhone 8 outnumber the rest in terms of total spending, with an average of almost 4 dollars.
There is no doubt that the mobile video game industry is booming , and you just have to see the success of titles like Fortnite or PUBG Mobile , whose landing in the main mobile platforms did not wait after reaching popularity in consoles and desktop platforms; or the appearance of every time more smartphones oriented to this type of audience . If we add to this a spending of money by users that is increasing It’s only a matter of time until companies begin to focus most of their efforts on the development of mobile games.
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