From time to time we like to take a walk on Google Play in search of those hidden gems waiting…
From time to time we like to take a walk on Google Play in search of those hidden gems waiting for patients to come to light. They are in these walks in which we find things like Cat Thing (the most absurd Google Play app) or the Abu Moo digital jewelry collection (the most expensive apps in the store). Today we have gone for a walk and we have met with Useless, the most useless and interesting application we have ever seen .
Useless was developed by Jonathan Zimmermann , Google Scholar – or at least that puts in your profile Quora -. The app does absolutely nothing . Nothing at all. However, it has 6,966 five-star ratings on Google Play , and one average of 4.5 . Not to mention the excellent comments. But if the app does not do anything, how is it possible that it has so many positive scores?
Zimmermann wanted learn to develop Android apps , but the part of chopping code was not the one he liked the most. “I wanted to create, publish” , says in a post from Quora. “So I asked myself” What is the most elementary, simplest application that I can develop and publish with my limited knowledge recently acquired? “The answer was simple: an app that does not do anything” , he continues. That’s how Useless was born.
The next step was market it , But how do you sell something that does absolutely nothing? “Just being honest and telling people not to expect anything at all” , confesses Jonathan. The developer published the app, but he did not announce it . He simply waited for users to reach it organically, and in a few days he already had hundreds of downloads. These rose to thousands in a few months, to the point that, to date, it has more than 191,000.
The most interesting thing is that the download-review ratio was extremely high . Many of the people who downloaded the app came back to Google Play to rate it, and they did or in a very negative way (a star) or in a very positive way (five stars). That explains the average score of 4.5 stars, and shows that the intermediate points (2, 3 and 4 stars) are barely used – which evidences our ability to assess, on the other hand. Curiously, the comments that accompanied the ratings of a star spoke of having found something useful in the app.
If you have reached this point you will be asking what is interesting about the app . I quote the author of it: “Think of the absurd, and do not be afraid of being absurd. The download of this application was perhaps, for some people, the right to be irrational for a few minutes. Sometimes, it feels good that something does not make sense. And this feeling is more logical than it seems. ”
After all, what this app is allowing the user is be absurd for a moment , leave the established, realize that something does not have to make sense. Is pure art It’s creative, and it’s great. Even the developer himself recognizes that he managed to make money with the app thanks to a small banner inside.
In addition, it is a precious criticism of what many ‘miraculous’ applications do, which claim to bring a lot of value to the user when, in reality, all they do is hinder the experience of it. RAM optimizers, battery savers, super safe antivirus … All promise a thousand and one wonders, but as the saying goes, “to promise to give, there are a few leagues of bad walk.” What’s in there? What do you see when you download Useless? You will have to try it to discover it.
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