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Uber, Lift, Zipcar and others to help voters to vote

NEW YORK – Riding companies capitalize the voter's enthusiasm before Tuesday's half-time election by offering free or discounted rides to…

NEW YORK – Riding companies capitalize the voter’s enthusiasm before Tuesday’s half-time election by offering free or discounted rides to the sentences in split cars, bikes and scooters.

They say they aim to remove what many consider an obstacle to voting: lack of transport.

Midterm elections are often marked with low voting, but political viewers expect voters of frustration over who will rule the United States House and Senate, as well as long-lasting anger by both major parties over Supreme Court Justice Brett Kavanaugh’s confirmation, in order to drive more Americans to vote.

“This half-time period has come in the bloodstream of the American people in a way that has not happened before,” said Stephanie Young, spokesman for When We All Vote, an ideal who has collaborated with Uber and Lyft to get voters in the polls.

When we all vote is co-chair of Michelle Obama and helps people to register and vote. The organization is technically nonpartisan, but several on its list of celebrity co-chairs like Tom Hanks and Chris Paul have been the vocal critic of President Donald Trump.

Lift also works with Voto Latino &#821

1; whose co-founder Rosario Dawson has called electorate to elect democrats to fight Trump’s immigration policy – as well as nonprofit organizations that help blind people and student veterans to distribute discount codes and identify where free travel is needed.

Lyfts efforts have been promoted to social media by celebrities as actor Samuel Jackson, another Trump critic.

Uber offers $ 10 of rides to surveys across the country and adds a feature in its app that helps customers find their polling stations by typing a home address

We want to do our part “

” In that This critical election we want to do our part and use Uber’s technology to help drive the vote, “says Uber CEO Dara Khosrowshahi in an email. “Decisions are made by those who appear, and we believe Uber can help the voters to appear like never before.”

Zipcar, which allows members to rent cars on an hourly basis, offers $ 20 at night, enough to cover about two hours of driving, spokesman Katelyn Chesley said. Zipcar has offered discounts for choice-related rides since its establishment in 2000, said Chesley.

“There are many people who have really busy schedules and we just want to make sure every last voice is heard,” said Chesley.

This is the second time that Lift has offered discounted or free rides to the investigations and Ubers first.

Eliminates a “Pain”

In 2016, 15 million elective voters transported as an important reason why they did not vote according to the Center for Information and Research on Community Teaching and Engagement at Tufts University, so “we want to use our platform for to eliminate the point of pain from the vote, “said Mike Masserman, Head of Social Impact on Lift, in an email.

Motivate, which operates most bicycle share programs in the United States, offers a free day pass to cycle on the election day in nine of its markets for the first time. Lime offers free tours on its bikes and scooters.

Uber cleans up its PR image as a preparation for an initial public offer next year, and the election day is a clear sign of increasing consumer goodwill while using smart marketing tactics, “said Rohit Kulkarni, President of Private Investigative Research at SharesPost.

“Let’s not forget that these companies have had many clashes with communities, and this is a good way to show their support for communities,” said Mike Ramsey, Senior Research Director at Gartner. “They are thoroughly touching Zeitgeisten, that these choices are very important to many people on both sides. “

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