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Tinder is preparing to start a lightweight version of his dating app called Tinder Lite – TechCrunch

Tinder is preparing to launch a version of its popular computer program aimed at users in emerging markets. The app, which will be called "Tinder Lite", offers a smaller, lighter version of the current flagship program, the company said. Smaller app size is a key feature for most of today's Lite apps, which are specifically geared towards managing the unique needs of users in areas where data usage, bandwidth, and storage space are a problem. Most large technology companies now offer "Lite" apps for the large and fast-growing user base from the Internet coming from these emerging markets – and especially India, most recently. For example, Google has a complete line of lightweight Go-branded apps, such as Google Go, Gmail Go, Files Go, YouTube Go, Google Maps Go, and Google Assistant Go. There are also Facebook Lite, Instagram Lite, Messenger Lite, Twitter Lite, Uber Lite, Spotify Lite and even TikTok Lite, to name a few others. Tinder obviously believes that it has also come to the need for a Lite version, given the traction and growth of the computer program. While the company did not share the size of its total user base, the Tinder app averaged 4.7 million paid subscribers during the first quarter, with 1 .3 million compared to the same time last year, the parent company Match Group said this week when it announced its results for the first quarter of 2019. In addition, the BBC estimated in 2017 that Tinder had about 57 million total monthly…

Tinder is preparing to launch a version of its popular computer program aimed at users in emerging markets. The app, which will be called “Tinder Lite”, offers a smaller, lighter version of the current flagship program, the company said. Smaller app size is a key feature for most of today’s Lite apps, which are specifically geared towards managing the unique needs of users in areas where data usage, bandwidth, and storage space are a problem.

Most large technology companies now offer “Lite” apps for the large and fast-growing user base from the Internet coming from these emerging markets – and especially India, most recently.

For example, Google has a complete line of lightweight Go-branded apps, such as Google Go, Gmail Go, Files Go, YouTube Go, Google Maps Go, and Google Assistant Go. There are also Facebook Lite, Instagram Lite, Messenger Lite, Twitter Lite, Uber Lite, Spotify Lite and even TikTok Lite, to name a few others.

Tinder obviously believes that it has also come to the need for a Lite version, given the traction and growth of the computer program. While the company did not share the size of its total user base, the Tinder app averaged 4.7 million paid subscribers during the first quarter, with 1

.3 million compared to the same time last year, the parent company Match Group said this week when it announced its results for the first quarter of 2019. In addition, the BBC estimated in 2017 that Tinder had about 57 million total monthly active users.

Match Group this week announced its plans for Tinder Lite for the first time during a revenue call with investors.

The company did not “share an exact launch date for Tinder Lite, but according to Match Group CEO Mandy Ginsberg, the app comes” soon. “

Ginsberg talked about the promise of Southeast Asia, especially when she mentioned Tinder Lite. had increased by almost 15% in the region over the past five years, making it an important area to target.

“This area has more than a dozen high density cities with over a million people, and more young people are moving to big cities. These are really important factors that make the need for our app high, “she explained.” … We are happy about the Tinder Lite app coming soon. It is a big step forward that addresses consumer needs there. Tinder Lite will be a smaller app to download. It takes up less space on the phone, making Tinder more efficient, even in more remote areas or regions. And remember, these are regions where data usage still comes at a premium. “Ginsberg said.

Tinder is already present on the main Indian market and the parent company Match Group has recently restructured its Asia-Pacific region with the aim of further growing its computer software brands, including Tinder, in the region.

Tinder Lite can, as well as Some of the other “Lite” burnt-out programs from technology companies, remove some of Tinder’s heavier features to focus on the core experience of swiping and matching, but the company hasn’t said what’s going to or will not be included in the dimmed version. [19659002] “As a result of our continued investment and growth in this region, we expect APAC to account for a quarter of our company’s total revenue in 2023,” added Ginsberg.

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