Using our smartphone has irrevocably become a central part of our routine. Whether to look when the bus arrives, to watch a movie or to read the news, but we use in mobile with the most absolute of normalities.
The next frontier that manufacturers and banks intend to overcome -because it benefits their interests- is that of mobile payments. And in fact, there are already many establishments and smartphones that can carry out this option, but what about the tickets?
Well, Ticketmaster, for its part, already allows us to use our phone as if it were an entrance thanks to its application, but your plans may go a little further, as the company would be looking to start using your face as input , Can you imagine how?
When we talk about spectators, the world of entertainment seems to be divided between people who are surrounded by luxury, without waiting and with good views, and then we have to wait and get wet if it rains while we watch a game in a stadium, and True, Ticketmaster and Live Nation want to get a little closer to the experience of not having to queue. Obviously, for convenience, and because it could mean an important saving for them.
And to this topic they have precisely wanted to refer — this week after the heavy investment they have made in a company specialized in biometric recognition that would have the means to carry out this idea of Ticketmaster, which some users do not see with too many good eyes.
And, after all, in order to use our face as input, the company should have information on our face, so that when we went to the stadium or event, we could access directly, and this can become a real madness: people who believe they are on the list turn out not to be, altercations with the safety of the event … The same problems that occur from time to time now, but with the added bonus of having to give up our biometric data, something to which, personally, I think we should be reluctant.
However, we are sure that many people will be happy to be able to access a concert, match or similar events without the need for admission, but to what extent is it more comfortable? After all, waiting a while in a queue is not a drama as long as we do not go at the last minute, and as long as the organizer has not sold more tickets than legally allowed.