Categories: Gadgets

This is Local, the ad program for small businesses that Waze already uses

Although the king in the world of navigation applications and maps is Google Maps, there are some alternatives that are…

This is Local, the ad program for small businesses that Waze already uses

Although the king in the world of navigation applications and maps is Google Maps, there are some alternatives that are also very popular, as is the case of Here Maps, created by Nokia or Waze, which was also acquired by Google and from which we want to talk to you today.

Waze announced just a few days ago an advertisement system for small businesses and establishments, according to their economic conditions and potential customers. The program has been named Waze Local and we are going to tell you all the details of it, since very soon you will be able to see it in action on your mobile.

First, it is important to mention that Waze already included advertising in its search results , so the user experience is the same. The only change is that now, when we want to go to the nearest coffee shop, instead of Starbucks appearing in the first place, the typical neighborhood coffee shops will be shown, as long as they have hired this service.

This is Local, the ad program for small businesses that Waze already uses

This is Local, the ad program for small businesses that Waze already uses

To be able to promote yourself in these lists of results, businesses must pay a fee of $ 2 per day , what we think is a reasonable price. But calm, your searches will not be filled with ads and promotions. One of the directors of Waze has stated that the number maximum of promoted establishments will be 3 for each search.

During its first tests, the people of Waze claim to have increased the traffic of announced businesses by 20%, something that many traders will surely notice. It remains to be seen if these figures are real and how they adapt according to the different markets, but anything that is a boost to this type of small business is welcome.

For the moment, the people of Waze have ensured that the application will not share information with its owner, beyond the records of traffic and accidents that it already shares. “Our goal is to build a platform for small and medium-sized companies,” the company said through one of its executives.

What do you think of this type of advertising? Do you think that one day you will come to Google Maps?

Source: Tech Crunch

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Tags: gadgets