In case anyone does not know, Instagram works through algorithms . In the same way that happens with Facebook and its known as EdgeRank, Instagram has its own code that decides what posts you see first in your feed and which ones are below . The operation of this happy algorithm, which has caused millions of followers to reach a tiny percentage of their audiences, is saved with more zeal than the recipe of Coca Cola, but today we have been able to know new clues that help us understand it better. How does the Instagram algorithm work? Lets go see it.
It has been Julian Gutman, Instagram Lead Product, who has explained in a talk the mechanism behind what we see -or not- when opening the social network . There are six factors that influence the posts we see in our feed, three main and three accessories . These factors create a unique score for each user with respect to each user that follows. In other words, if you and I follow the same 100 accounts, each one will see different publications. This is achieved through machine learning and that the algorithm learns from us and from our interactions.
In the same way, Instagram confirmed that does not intend to return the chronological order to users and that, although the algorithm decides which posts come out first, if you keep going down in the app, you will end up seeing everything your contacts have published (that is, it does not hide publications as previously thought). In the same way, Instagram does not favor people who use more Stories , just as it does not penalize those who publish many images.