Categories: Gadgets

The war of the “Lite”, why are they so important for brands?

831 Mobile telephony, like any electronic market, does not stop evolving and creating new commercial figures to sell mobile phones.…

831

Mobile telephony, like any electronic market, does not stop evolving and creating new commercial figures to sell mobile phones. Figures that do not stop surprising the manufacturers themselves. One of those ways to capture customers, to make mobile phones sell more than normal and ultimately to move the market They are the so-called “Lites”.

These are models, we can say, camouflaged and apparently with great benefits, but in reality they are low-end models that try to emulate bigger brothers in stellar performance. Born in full economic crisis a, are, now that it seems that the blessed economy looks better, equal or more important than years ago.

Huawei P8 Lite, the origin

This category was created by Huawei with its first Lite model, the Huawei P8 Lite which was simply one of the two best-selling models for many months, hand in hand with the non-combustible “Jotas” of the Samsung Galaxy . Nobody knows why but what is a reality is that mobile phones that use surnames of top-of-the-range models that in a certain way trace a bit the external design of the terminal from which they derive decreasing the price work like a charm. Today all brands have a model with these characteristics in its range. They know that without them they lose a huge commercial force.

The war of the"Lite", why are they so important for brands?

Sony and LG were the last to get on this car – several years ago – and the results could not have been better. The Japanese gave finally with the model that allowed them to sell in high volumes without having to touch in excess the prices of their more premium terminals, which has a double value. LG for its part after years lost with models with different approaches and after a major setback with a terminal as innovative as the G5, have returned to sustainable market shares with the G6 and its derivatives, followed by the V30 that surely will have their versions reductions in benefits and price.

The war of the"Lite", why are they so important for brands?

The war of the"Lite", why are they so important for brands?

Ultimately obviously the Chinese brands of greater depth as Honor or Xiaomi have done the same. We can not forget Bq who has also incorporated this variant in his models a couple of years ago and few buts can be put to the commercial results of the firm, who from nothing has become one of the latest sales phenomena.

The war of the"Lite", why are they so important for brands?

The war of the"Lite", why are they so important for brands?

They move a lot of market

According to market data of analysts specialized in the subject this type of terminals can get to move up to 30 a 40% of the total market in units . It is true that they are telephones that leave little margin and that do not add many integers in the value quotas but with the level of competition that exists, with the current saturation of brands and with the infinite supply that buyers have in stores and in Internet, any market point defends itself tooth and nail.

The war of the"Lite", why are they so important for brands?

The war of the"Lite", why are they so important for brands?

No more than 250 euros

If we stop to think why they sell so strongly we see that within a manufacturer there are models with similar prices and even better benefits but they do not have that magic surname or commercial hook that connects with the user. Your maximum price range is around 200 or 250 € what is the frontier that manufacturers and specialists in market data assure that it moves up to 60% of the units that are sold in this country. That is, we talk about absolutely strategic models today in any manufacturer.

The war of the"Lite", why are they so important for brands?

The war of the"Lite", why are they so important for brands?

Increase the average price

Looking ahead it seems obvious that they will not stop losing steam even though the latest market data is pointing out that the average price paid by the user starts to rebound. In the case of some operators already speaks of average price of € 300 something that the mobile family has been waiting for almost ten years to say the least.

The war of the"Lite", why are they so important for brands?

The war of the"Lite", why are they so important for brands?

Since those crazy years in which the Spanish market swallowed nothing more and nothing less than 22 million units , at 12-14 million (depending on the source) that are currently sold there is a lot of distance, so any symptom that shows that the user is willing to spend more money on the phone, either because he values ​​it more or because he understands It’s worth it, it’s a swan song for professionals and companies in the sector.

The war of the"Lite", why are they so important for brands?

The war of the"Lite", why are they so important for brands?

To infinity and beyond

Be as it is put a Lite or a “light” version of the top model of range is something that works, that sells and to what can not be renounced who wants to be something in this market. Consumers or their sovereign mind have said yes to this way of getting them a product and you have to stretch the trend, paraphrasing a famous film, to infinity and beyond.