Tim Cook is a well-known figure in the business world. I know a lot of people don’t care about computers and that’s fine, but if you’re in the industry or some sort of professional interaction with him, I have to think people usually know his name going in.
And yet, at an American Workforce Policy Advisory Board meeting today, the president pretty unmistakably called Tim Cook “Tim Apple.”
At first I thought I was just hearing things? Then I might have been part of a trailing sentence like “Thank you Tim … Apple is doing great.” But now he stops pretty abruptly after saying Apple, and it really sounds like he thinks that’s the last name. [1
9659004] I go through the trouble of transcribing what the president said, just to be sure this is all really happening:
We’re going to be opening up the labor forces because we have to. We have so many companies coming in, ”Trump says. “People like Tim – you’re expanding all over and doing things that I really wanted to do right from the beginning. In used to say, ‘Tim, you gotta start doing it here,’ and you really really put a big investment in our country. We really appreciate it very much, Tim Apple
Here’s the clip:
Trump has a long history of flubbing people’s names, usually swapping out the first name for something more alliterative. He’s even messed up the names of executives before, like Marillyn Lockheed :
It’s hard to say why this happened. Did he forget about Cook’s name? Does he only associate people with the companies that they run? Was it on purpose, as some child or psychological domination game? Literally anything seems possible at this point.