The year 2018 will not go down in history as the most prolific in the smartphone market, and in fact…
The year 2018 will not go down in history as the most prolific in the smartphone market, and in fact most manufacturers have taken it as a year of transition waiting for new improvements and technologies that encourage the market a little more.
The new finishes , withlike those of Huawei and designs more and more ‘Trendy’ , there have not been enough to justify a renewal of devices that, and not, the controversial ‘Notch’ has not served either to encourage sales too much.
In fact, according to the analysts of, after falling 0.3 percent in 2017, the smartphone market will keep the slight fall losing 0.2 percent in this year 2018 to grow again the following year and ostensibly.
The predictions point to strong increases of up to 3 or even 3 and a half points in the next two years , 2019 and 2020, which will be smoothed but will continue to rise in successive years to exceed the 1,650 million smartphones sold worldwide in 2022. Predictions predict … a savage of smartphones sold!
A giant like China is obviously a juicy market for smartphone makers, although it is the most populated country on the planet which also explains the recession in the industry with falls of 4.9 percent in 2017, and a forecast of -7.1 percent for this year 2018.
India is on the other side of the scale , with very important growths around 15 percent per year, driven by the low tariffs applied to Chinese manufacturers, which maintain their strategy of selling large volumes at more contained prices. Recession in Europe and North America expected outside Asia , with growth in the Middle East, Africa and Latin America.
Definitely, the great incentive for the market will be the arrival of 5G , and analysts expect that in the next few years their presence will grow up to 18% in 2022, a not insignificant figure.
As for platforms, it is expected that Android keeps its share of 85 percent penetration relatively stable in the market, growing around 2.5 percent in the coming years. However, analysts say that the trade war between the United States and China can move the balance, so it will be interesting to assist the future movements of each other.
Curious is also the fact that 98 percent of Android phones sold by 2022 will have a screen over 5 inches , and is that there are almost no options of more restrained sizes in the catalogs of the main manufacturers.
Obviously everything Estimates, but certainly quite credible for a market that grew enormously but has stabilized the evolution and innovation in recent years. It is increasingly complicated to create needs , and that shows in the sales.
We’ll see if folding phones, the aforementioned 5G and new technologies applied to smartphones such as artificial intelligence, augmented reality and virtual reality, get back to convince more users that they need to change their smartphone .