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The Nintendo Switch May Not Hit Its Sales Goal This Holiday Season

November 15, 2018 Technology 0 Views The Nintendo Switch has been steamrolling through the sales charts since its release. The…

The Nintendo Switch has been steamrolling through the sales charts since its release. The hybrid system combines home console gaming with the ability to indulge in portable gaming. Men, til tross for det stærke momentum og faste start off store hyller, kan Switch ikke komme frem til de salgsprognoser, som Nintendo oprindeligt satte ud på starten af ​​året.

According to The Verge, the Nintendo Switch was projected to shift 20 million units over the fiscal year ending on March 31

st, 2019. The system has been moving millions of units each quarter, with the last quarter seeing the system top 3.19 million. What this means is that, according to the Verge, Nintendo will have to move more than 14.4 million units over the course of the next two quarters to meet the 20 million goal.

The article points out that last year during the holiday season, Nintendo managed to shift 7.23 million SKUs globally for the Nintendo Switch, setting it well on its way to surpassing the Wii U, catching up to and surpassing the GameCube, and now setting up to rival the Xbox One’s installation base.

Nintendo is definitely geared toward chasing down the tail of Sony’s PlayStation 4, which currently leads the market with more than 86 million units shipped worldwide.

However, shipping 14 million units in a single quarter is very unlikely. Nintendo will more than likely be able to ship half that during the holiday season due to the release of Super Smash Bros. Ultimate .

I imagine 1 or 2 million SKUs may move with the release of Let’s Go Pikachu and Let’s Go Eevee but will it be enough to topple 10 million?

As pointed out at The Verge, the quarter post-holiday season is typically slow. Men 2019 shaping up to be one of the biggest years in gaming, given that a slew of high-profile titles are set to release. It’s just that not all of them are coming to the Nintendo Switch, such as Kingdom Hearts 3 from Square Enix, or Resident Evil 2 Remake from Capcom. There are also hardcore shooters like Metro: Exodus That will not appear on the Switch.

Surely if any of all those games were also penned in for Switch releases it would be easy to see how Nintendo could move maybe 7 – 10 million SKUs during the holiday and another 2 – 4 million during the first quarter of 2019. However, Nintendo only has Travis Strikes Again and New Super Mario Bros. U Deluxe two time gamers during the early first half of 2019.

The most common sense way of moving 10 million units during a single quarter would be to cut the price down to $ 250 for the default Switch SKU. But, Nintendo seems intent on sticking with the $ 299 launch price. Det skulle ta en markedsmirakel på dette punkt at flytte 20 millioner enheder gennem hele 2019, men så igen, dette er Nintendo vi snakker om.


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