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The new Mac mini is a great machine, but a 499 model can serve a larger audience

,199 at least for a MacBook and then you go for $ 1,400 or whatever you would need for an…

,199 at least for a MacBook and then you go for $ 1,400 or whatever you would need for an iMac.

Compared to them, the Mac mini is a steal even at $ 799. In addition to new users not comparing it with iMac and MacBooks, they still compare with Windows machines. On paper, Windows wins, but even people have direct experience with Macs and know their long-term value, but budgets force them regularly to make the cheapest option.

Apple has already lost the education market to Chromebooks for that reason and for this reason alone.

It’s a shame because Apple used to have a strong grip on education – and that’s the second market we think it should be and could aim for a $ 499 Mac mini.

Education, Education, Education

Despite its well-deserving reputation for selling only the most expensive devices, you can still choose between half a dozen times that Apple has reduced education costs.

Apple’s eMate

Steve Jobs told Smithsonian Institute 1995 that one of the things that built Apple II was schools purchased [them]. “

He talked about the impact a single computer terminal had on him and how he wanted the same thing for everyone. “We wanted to donate a computer to every school in America,” he said. “It turns out that about one hundred thousand schools we could not afford as a company.”

But Apple found that there was an existing law that said that if you donate a computer to a university you get a tax deduction.

“That’s basically means you’re not making money, you’re losing a bit, but you’re not losing too much,” said Jobs. “You lose about ten percent. We could give hundreds of computers away, one to every school and it would cost our company ten million dollars.”

He accepted that this was a lot of money for Apple at that time, adding that “it was less than a hundred million dollars. We decided we were willing to do that.”

It did not work nationally. But it did in California-Jobs say that the state sent a bill that gave this tax break and then Apple stopped giving away 10,000 computers to schools.

It’s still impressive, but compares it with the original plan. Apple in the early 1980s was willing to spend $ 10 million to help education. Now, it was certain that the computer you use at school is the computer you will want to buy afterwards but that’s a thing that has not changed.

If Apple can pick up their machines in people’s hands, tend to like them and they usually be like buyers.

Here’s Option One: Take the new Mac mini 2018, cut down some of the premium components and cut $ 300 of it. They could sell over 33,000 Mac minis with a loss and did not exceed what the company was willing to spend nearly four decades ago.

With inflation, $ 10 million around 1981 is worth about $ 27 million today, so Apple could actually subsidize 90,000 Mac minis

It will not

Scenario One will not happen as Jobs spelled it out and about it did you know that there would be much more demand for these less expensive educational minis than 90,000.

However, this 80’s educational plan was not a single idea of ​​Apple, that was the start of what the company continued with eMac 2002. [19659004] Or, it’s the way Apple introduced a cheaper version of Apple Pencil for education. It was not an Apple product, it was the Logitech chalk, but it was primarily and centered in an Apple presentation just in March and it was only for education.

Logitech Crayon

Or In the same presentation, Apple gave educational users an iCloud storage space. Instead of 5 GB, we all get the owners of Apple devices, students and teachers would get 200 GB for free.

Whiskey Bottle Economy

Or tell Apple not to meet to sell a cheap Mac mini with the same details in training. Say that it produces a new one that is specific to this market and it can afford to release for $ 499 without discounts. As much as we like the processors, RAM and storage in the new Mac mini, Apple, can reduce each of them. If so, you could bet that a cheaper Mac mini would go the same way as eMac and eMate and Logitech Crayon-it would start as an educational product and soon become available to everyone.

This is where the cost of manufacturing is a matter, and that’s one thing we can not realistically start guessing about. It does not stop anyone from trying, and especially when there are important areas that we know are potential cost savings.

Such as Thunderbolt 3. It may be K-12 schools that would like Thunderbolt 3, but surely no-one needs it on every device in the building. Likewise, PCI-e NVMe storage can still be replaced by slower options, just like the sixth generation iPad’s flash cells, as we mentioned earlier.

There is no compelling need for a lot of storage per machine, because network and user space on that network is widespread and easy to access. Or they can also use Google services if needed.

The problem with this argument is that it requires that parts can be easily removed from an entire with a capacity reduction of 50 percent, which also reduces the cost by 50 percent. However, the opposite is true: each of these parts costs money.

So there is certainly a cute place somewhere between options for expansion and essential for running. We can underestimate what the schools want, but we think we are right about what they need and Apple can give it – which is another way of saying that Apple is not giving it now.

Again and probably, we like this new Mac mini and it’s amazing that Apple has done it.

There is only room to do more for education and specifically to do more with a cheaper version right now.

If not now

We will not say that if Apple does not produce a cheaper Mac mini now, it will put control over more than the education market. We would like to see it getting such a Mac, and we can see that delays hurt, but there is something else waiting to take Apple.

Intel may end. More than ever, Intel is more likely to leave the stage just as PowerPC did before. So many signs point to Apple replacing Intel processors with their own design, so it seems as close as possible to anything with this company.

If Apple switches to its own ARM based processors, the whole discussion so far has been about the technical advantage it would give the company. There is also an economic issue, which means that Intel does not mean paying for an external company anymore. In theory, it can lead to lower prices for consumers.

Apple will not lower its profit margin on any device unless it is necessary. If a move from Intel significantly reduces manufacturing costs, it could keep the same margin but significantly lower the retail price.

It’s impossible to estimate how much it can lower that price, but consider Apple TV. It’s an ARM-based Apple PC with 32GB of storage space and it costs $ 169.

Customer Should

In the future, Apple will probably be able to reduce costs by releasing Intel. Today, it can lower costs by saving parts and cutting options to make a more bare leg and non-upgradeable Mac mini for training or for switching the audience seems to be most abandoned with the new Mac mini.

The market appears to be there for a $ 499 Mac mini, so the only two questions left are if Apple wants to re-enter that price point or can produce a machine at that price. It really managed to build them up to about Tuesday when it finally replaced the Mac mini 499 with this new design.

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