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The message app confirms that ads come and when to expect them :: Kenya

WhatsApp gets a new feature that may anger some people. [Photo: Courtesy] WhatsApp CVP Chris Daniels has confirmed that it…

WhatsApp gets a new feature that may anger some people. [Photo: Courtesy]

WhatsApp CVP Chris Daniels has confirmed that it will introduce ads as their popular messaging program. Speaking from India, he confirmed that advertising would be sold to companies in two ways.

First, WhatsApp will charge companies a fee to connect to users. You can find customer service through the app and send them a question or complaint.


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The company will be charged to respond in some situations, although the BBC reports that responses sent quickly would be free. The cost of messages can be between $ 0.003 and $ 0.07 for the business concerned.

Messages between customers and companies are still encrypted, but they can be stored by the company you manage in unencrypted form.

However, Facebook and WhatsApp do not see what you’re talking about with any company you manage.

The second part of the plan is to start placing ads in the “Status” section of the app. Designed to offer similar functionality to Instagram Stories, allowing you to run photo and video updates to friends.

Companies will be able to advertise here, although it is not clear what form these ads can take. They can be text based or video files. Anyway, fans of the status system are likely to be furious.

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When launched WhatsApp was offered as a paid app. Users would pay a maximum fee to download it and the message was then free. Originally, this was designed to slow growth so the company did not expand too fast.

In 2013, the company made the app free but allowed a $ 1 per year (about £ 0.70) fee to use the service. People who paid for the app when it was launched continued to use it for no running cost.

After Facebook, the company bought in 2014 and 2016 WhatsApp announced that it would no longer charge a fee for the service. This left no clear way for the company to earn money in addition to selling services for business or through advertising.


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Earlier this year, rumors revealed that Facebook would make money on the service. This led to the co-founder interrupting the company and tweeting users should #DeleteFacebook.

The schedule for introducing these ads seems to be early next year.

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