Categories: Gadgets

The market explores color as differentiation, but do not sell it as innovation

The market explores color as differentiation, but do not sell it as innovation

It will not happen to the annals of history, this year 2018, as one of the exercises with more movements in the smartphone market, or at least in terms of innovation in a high-end that seems to have taken it easy while waiting for major improvements like the folding phones.

In fact, we live a year of transition in a market that has already become accustomed to following a strategy similar to that of Apple, looking generational leaps every two years with a more measured renovation that is interspersed.

Nor is it that the advance of technology has allowed many flourishes , the ownwith its strategic change, and that flexible screens have not yet found much use, the hardware does not differentiate practically anything and the cameras alone can not justify investments over 750 euros in most cases to renew a smartphone still with travel.

The software part takes prominence, with the added value as the best weapon and the multimedia sections more careful than ever, although it is the design that has made the most ink since Apple showed us the iPhone X and his famous and controversial ‘Notch’ enter our lives.

The market explores color as differentiation, but do not sell it as innovation

The market explores color as differentiation, but do not sell it as innovation

Yes, all phones are the same … and the market likes the eyebrow!

The evolution of mobile phones It has been a roller coaster, from the zapatófonos of the beginnings to the maximum miniaturization, passing through the shell phones, we have seen designs of all kinds in which there was even room to play .

Smartphones soon took over eating Symbian, Windows Mobile, Palm and everything they found on their successful path, growing increasingly to almost unmanageable sizes but with a common denominator: a smartphone is a rectangular box with its screen dominating the front and all the experience of use.

A mantra imposed and accepted that has brought us more and more similar smartphones, already with metal and glass everywhere, and with designs where you do not play anymore or surpriseSo, if you want to know which brand is a phone, turn it around because it will be difficult to differentiate them from the front.

Maybe that’s why the iPhone X has been so successful at least critically, and is that although the controversial ‘Notch’ do not like everyone and it was an emergency solution, It was a breath of fresh air to some corseted designs and very similar all of them.

The eyebrow differentiates you even if you do it by breaking symmetries , and the truth is thatwith an ugly detail, almost imposed pending a final solution, but that is functional and that the entire market seems to have misunderstoodand end up liking us.

The market explores color as differentiation, but do not sell it as innovation

The market explores color as differentiation, but do not sell it as innovation

A thousand clones and only the color as a differentiating touch

Like everyone or not, it seems that we will have to get used to the ‘Notch’ since practically all except for Samsung and Sony have succumbed , and the Android phone catalog is todayeven in high range, having also accepted that the audio-jack does not work even if a substitute has not been found.

As examples the, the, he, heor the last, the, all of them opting for clone designs of the iPhone X with the optimized frontal and the aforementioned eyebrow, a compendium of almost identical phones on the outside where only Huawei wanted to put the color note , never better said…

The Chinese manufacturer claimed that they had made a mistake by not daring to launchyears ago, and promised to be more courageous in the future by claiming that they had taken risks with tonality Twilight of the Huawei P20 Pro .

Certainly the Huawei designers have managed to create the best painting work ever done on a smartphone , with a beautiful and magnetic gradient from green to lilac that falls in love at first sight on a crystal with a brilliant finish.

Honor inherited it for his Honor 10 by nicking it Aurora Glass with the shades Phantom Blue Y Phantom Green , two also impressive finishes that they change their shade according to the incidence of light, and they give distinction to the highest Honor range.

Is this great work with colors, however, a remarkable innovation? Well, hey, probably not. For me it is that, a great painting job and high quality finishes that add up, but that they do not serve to justify a new generation of a device.

Obviously we appreciate the options, evolution also implies improving the appearance, but a hue even if a beautiful gradient is not innovation nor should it be used to justify a generational change on a smartphone … And you, would you change your smartphone by color?