During the last hours, some Android users have seen how your Google news feed started showing ads of different types , thus becoming the first occasion in which advertising reaches a component of the system, beyond those ads that appear on web pages when browsing the Internet.
To the surprise of users, Google has decided to respond to this measure, confirming that it is a test that is being carried out in a small number of devices . Still, those affected by the change do not seem to have taken it too well.
During these last months, Google’s personalized feed has undergone certain changes, and most of them have not been welcomed by users. The first thing was the arrival of recommended articles that, normally, had little or nothing to do with the preferences of each user, or the impossibility of sliding the cards to discard them. Now, this panel accessible in the last screen on the left of the launcher, has begun to include some other loose ad.
In the photograph on these lines,who have seen how their news feed began to show publicity, you can see an ad clearly marked as such, although with an appearance traced to the rest of the cards , which, due to size, makes these ads especially intrusive.
A spokesperson for the company has confirmed to VentureBeat what “We are always trying new ways to improve our experience for our advertisers and users, but we have nothing specific to announce at this time” . In the end, Ads are the main source of Google benefits , and the most logical thing is to take the publicity to any strategic point that the user can easily reach. Even so, there is no doubt that the inclusion of ads in the feed could be done in a more subtle and less intrusive way for users.
Anyway, given that there are few users who have been able to enjoy of this change at the moment, most likely, Google is still working on bringing it to reality , and it is even possible that new ways of displaying advertisements in the system are found without stealing space from the feed. Or maybe not.