Tesla has drawn a long-term promise of a "Full Self-Driving" option for its cars from the order page of the…
Tesla has drawn a long-term promise of a “Full Self-Driving” option for its cars from the order page of the company’s website.
Elon Musk, Teslas CEO, said on Twitter that the option will be available temporarily “off the menu”, similar to Animal Style fries on an In-N-Out burger joint. However, it will quickly leave the secret but will not come back until the company is ready to roll it out. The Full Self-Driving option was “causing too much confusion” to allow customers to keep it in focus and at the center, he said. The company refused to comment.
Three years ago Musk claimed that Tesla’s vehicles would be ready and able to drift completely without any human interaction since 201
7. Two years ago, Messed Musk every car that was made forward would have the hardware necessary to facilitate this goal. Tesla has spent the years since 19459014 announced this transient breakthrough on its website as a simple addition to purchasing a new car, which only required a few thousand dollars and a little patience.
However, these promises have been weakened. Musk recently acknowledged that the company will need to upgrade cars already on its way with new hardware – especially a new AI chip – to give them full driving capacity. (Even then, some in the industry believe that Tesla’s cars lack a crucial part of the autonomous jigsaw puzzle.) Tesla missed Musk’s 2017 estimate for full self-propulsion for at least one year. And now, Tesla has diminished the visibility of Full Self-Driving in general, and asked questions about the company’s approach to one of its biggest goals.
“Tesla has had a lot of problems with its autonomous driving,” said Rob Enderle, a technology analyst for Enderle Group, in an email to The Verge . He points to how Tesla has used the term “Autopilot” for several years, although its cars can only handle themselves in very specific situations, and always with the driver’s supervision.
Tesla has proposed legislation on this issue. By 2016, the German Government asked that the company would cease using the term Autopilot and claimed it was “misleading” consumers. And just this week, the European New Car Assessment Program – a security bulletin led by a number of government and transit agencies across the continent – released a report that criticized Tesla’s promotion of Autopilot. Tesla, Euro-NCAP writes, has released videos that “confuse consumers with the actual ability of the autopilot system”.
Musical Consumer Confusion Claims Backed by a New Vote Published last week. In accordance with Euro-NCAP and Thatcham, a research company launched by the automotive industry, the survey attempted 1,567 car owners from China, France, Germany, Italy, Spain, Great Britain and the United States. It is obvious that 71 percent of them asked that they can buy a self-propelled car right now – which is not true. The survey also found that one of 10 drivers “would be tempted to have a nap” while using semi-autonomous systems such as Autopilot. It’s dangerous: Tesla requires users to keep their hands on the wheel if the car needs hand control back to the driver.
Driver assistance systems are currently in some sort of nasty valley. In the correct settings, systems like Autopilot make it as if the car can really drive, which in turn can lead to a false sense of security or a delusion of driver awareness. This is not just a vote worry either; Tesla himself has said that a driver who died when using Autopilot earlier this year warned several times not to have the hands on the wheel in the protocol before it was affected, a sign that the driver might have been addicted to the car’s abilities.
Enderle believes that Tesla’s new, more conservative approach to promoting the Full Self-Driving option is an attempt to “cover up” this growing problem. “This should be binary, release a system that works or not, do not drop a system that does not work and make it difficult to order,” he says. “It just seems incredibly stupid.”
There are other ways to look at the decision. Moving the Option Out of the Spotlight “seems to be Tesla’s way of telling its hardcore devotees that if you insist on giving us extra money, we’d love to take it,” says Sam Abuelsamid, Senior Research Analyst.
Tasha Keeney, analyst at ARK-Invest, says she does not.” T believe the removal of Full Self-Driving as an alternative signals a change in Tesla’s ultimate goal to make their cars fully driven themselves. “We heard from Musk on Twitter that Tesla will follow the plan to replace the Nvidia board in customer cars, which, in combination with the chip update we heard on revenue, seems to say they are still running on their autonomous plan,” Keeney writes an email. “If I do not hear anything else, I do not think this would change our long-term dissertation” about the success of Tesla’s goal of autonomy, she says.
ARK-Invest, one of the most optimistic companies in the field of Tesla’s future in this space, recently estimated that the automaker’s likely future network of callable self-propelled cars – which Musk estimates could be completed by the end of 2019 – could generate 200 billion dollars in annual service revenue in a world where completely autonomous cars are the norm.
Before this week’s changes to the Full Self-Driving option, Tesla pushed back the release of another Autopilot feature. Navigating the Autopilot was charged by Tesla as the “most advanced autopilot feature ever”, enabling the car to drive from ramp to off ramp, take off speed, handle motor gear, and even suggest track changes. It would originally be included in version 9.0 of Tesla’s vehicle program, and would be the first of a series of new features that came to the company’s driver assistance system.
However, when version 9.0 was released earlier this month, Navigate on Autopilot was absent. Tesla said that it still needed a few weeks of validation, and in the meanwhile, cars equipped with version 9.0 would collect data to make the function more accurate through the gate when eventually released.
Another conclusion that the Euro-NCAP vote arrived at was that much of this confusion could be alleviated if features such as Autopilot, or Navigate, were subjected to more stringent standards. According to the survey, 74 percent of people supported standardized naming conventions for adaptive cruise control, lane surveillance and other features that combine to compensate systems such as Autopilot. In addition, 77 percent said they would watch a training video or take a course online to better understand these features.
“The lack of driver training and standardized controls, symbols and names for these features is to further dampen the water for consumers, says Matthew Avery, Thatcham’s Research Director, in a statement.
But broader point remains. The promise of full self-driving can lead to a fake sense of security and consumer confusion. And those are the last things you want when people’s lives are at stake. “Cars, even those with advanced propulsion systems, always need a vigilant and attentive driver behind the wheel,” said Avery.