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Startups love Amazon's cloud. Can Microsoft win them over? – GeekWire

Chris Capossela, chief marketing officer for Microsoft. (Microsoft Photo) Startups were key to the early success of Amazon Web Services and most favored the platform for cloud infrastructure. Microsoft thinks it has a strategy to win them over.At an event in Seattle last month, Microsoft's Chief Marketing Officer Chris Capossela took the big question head-on: "What's your strategy get more startups using your cloud ? "Asked Greg Gottesman, co-founder of Pioneer Square Labs. Step 1 : Be pragmatic Capossela continued to lay out the strategy, which pays down to two key elements: being pragmatic and giving lots of freebies. does not seem eager to entice startups to give up AWS. "The cloud tech business is not going to be a single provider that wins it all," said Capossela. "Office was that way for many," said Capossela. "It's because Microsoft thinks multiple players can be successful in the cloud at the same time. many years. It's not like the cloud is going to be that way. " This approach is evident in Microsoft's venture capital group, M12: Ninety percent of the startups that funds run on AWS, M12 Managing Director Lisa Nelson said in October. "I'm not gonna try to convince you to move what you already have in AWS off of AWS," Capossela added. "Instead, we're going to pick some greenfield opportunity." Step # 2: Give freebies Microsoft is also launching startups through more direct incentives. Venture Capital: Startups funded by Microsoft's venture arm can use whatever tech stack [they]…

Chris Capossela, chief marketing officer for Microsoft. (Microsoft Photo)

Startups were key to the early success of Amazon Web Services and most favored the platform for cloud infrastructure. Microsoft thinks it has a strategy to win them over.

At an event in Seattle last month, Microsoft’s Chief Marketing Officer Chris Capossela took the big question head-on: “What’s your strategy get more startups using your cloud ? “Asked Greg Gottesman, co-founder of Pioneer Square Labs.

Step 1

: Be pragmatic

Capossela continued to lay out the strategy, which pays down to two key elements: being pragmatic and giving lots of freebies. does not seem eager to entice startups to give up AWS.

“The cloud tech business is not going to be a single provider that wins it all,” said Capossela. “Office was that way for many,” said Capossela. “It’s because Microsoft thinks multiple players can be successful in the cloud at the same time. many years. It’s not like the cloud is going to be that way. “

This approach is evident in Microsoft’s venture capital group, M12: Ninety percent of the startups that funds run on AWS, M12 Managing Director Lisa Nelson said in October.

“I’m not gonna try to convince you to move what you already have in AWS off of AWS,” Capossela added. “Instead, we’re going to pick some greenfield opportunity.”

Step # 2: Give freebies

Microsoft is also launching startups through more direct incentives.

  • Venture Capital: Startups funded by Microsoft’s venture arm can use whatever tech stack [they] want, “said Capossela. “
  • Free credit: ” We have a startup program that is essentially free for startups to get started on almost every product we make. , “He said.

Ultimately, Microsoft is doing what it can to get started in the door making the sale later.

” You really want somebody to try, “Capossela said.” The proof is in whether you deliverable. “

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