Sphero’s ongoing deal is about more than just pumping the pump for the holiday. Colorado Robotic Toy Start is also in the process of cleaning up the inventory of what is now labeled “older” products on its website. All licensed Disney products now have a “THIS IS LEGACY PRODUCT”, and in many cases are no longer available through the Sphere website.
Moved is no surprise, of course. The company announced almost one year ago among layoffs that its licensed products would be an accident for their changeover to education. It seems as if everything finally ends. Sphero CEO Paul Berberian confirmed the move with Verge and noted shrinking returns.
“When you start a toy, your first year is your biggest,” he told the site. “Your second year is the way less and your third year will be very small.”
BB-8 was a remarkable hit for the company, which sold millions of units and put Sphero on the map for many. It eventually spreads too thin, but double, triple and quadrupled with robotic light takes on R2-D2, Lightning McQueen for cars and Spider-Man.
It was clear too much, too fast, which made its Disney partnership both a blessing and curse. In the end, the company saw STEM training as the clear way forward for its offerings.
For those who purchased any of the above, Sphero has promised to offer app support for “at least two years”. You can still get an appointment if you hurry.