While Snapchat's popularity on mobile has declined in recent years, the social media app has just made its debut on…
While Snapchat’s popularity on mobile has declined in recent years, the social media app has just made its debut on the desktop in two major ways. First, by releasing the new Snap Camera app on both Windows and MacOS, allowing users to use different magnified reality filters for their selfies just as they would on a smartphone. Secondly, and more importantly, this app is connected to multiple streaming and video calling platforms, including Twitch, Skype, and YouTube.
When the Snap Camera app is installed, users do not have to use or even have a Snapchat account. The app has a wide range of Snaps own filters or “lenses”, but there is also the possibility to search for lenses created by society, with the ability to browse for keywords and bookmark favorites.
Using Snap Camera with another desktop is easy, just select the app as the camera output to use. While YouTube and Skype are also supported, it’s the new, customized integration with Twitch, where Snap Camera is really shining. Announced on stage at TwitchCon weekend, Twitch streamers can apply and change lenses in the fly while shipment.
Also unique to the Twitch and Snap partnership is that broadcasters can display QR-based Snapcodes for their fans, enabling them to unlock the lenses. And if viewers choose to subscribe to the channel via the code, streamers can assign extra special lenses as a “thank you” reward.
Snap has even gone the extra mile to create several new lenses based on some of the most popular games broadcast on Twitch, including the League of Legends, PlayerUnknown’s Battlefields, World of Warcraft and Overwatch. Twitch streamers can use this wizard to get setup with Snap Camera.
SOURCE Twitch, Snapchat