Categories: Gadgets

Samsung wants to squeeze the Galaxy brand, and these are all the changes that prepares

Not only smartphones live Samsung, and although everyone is already waiting for the new Galaxy Note9 with all theto the…

Samsung wants to squeeze the Galaxy brand, and these are all the changes that prepares

Not only smartphones live Samsung, and although everyone is already waiting for the new Galaxy Note9 with all theto the Korean giant, the truth is that services have always been a very important part of the Galaxy ecosystem , which historically has been getting closer and away from Google as it tested new services such as Samsung Pay, Gear VR, S Translator, Samsung Health, Bixby and many more …

It is in this ecosystem that we can also see changes on the horizon, at least if we look at the latest rumors spilled from Korea, which speak of a Samsung’s strategic shift to prioritize the Galaxy brand , which in the end is the most renowned of all its portfolio .

The first steps have already been taken by Samsung, which has applied to the United States Patent and Trademark Office for the registration of two new trademarks, Galaxy Watch and Galaxy Fit , with a commercial destiny still uncertain but that agrees with the rumors thatfor your next smart watches.

Samsung wants to squeeze the Galaxy brand, and these are all the changes that prepares

Samsung wants to squeeze the Galaxy brand, and these are all the changes that prepares

Samsung wants to squeeze the Galaxy brand, and these are all the changes that prepares

Samsung wants to squeeze the Galaxy brand, and these are all the changes that prepares

He had already used Samsung the Galaxy Gear nomenclature in his first smartwatch in 2013, staying then with the Samsung Gear brand that would encompass all its wearables , from headphones to virtual reality glasses, through watches or quantifying bracelets.

And this is where the interesting thing comes, because it seems that Koreans could again trust the Galaxy brand to homogenize their ranges again, launching not only watches that perhaps reinstall Android Wear – now Wear OS – but also some other device focused on health and sports under the brand name Galaxy Fit.

Samsung wants to squeeze the Galaxy brand, and these are all the changes that prepares

Samsung wants to squeeze the Galaxy brand, and these are all the changes that prepares

Obviously all these are assumptions that today have returned to the front line after the indiscretion of anonymous internal sources, which indicate that Samsung has also decided to abandon the name Samsung Gear VR for name your virtual reality platform as Galaxy VR hereinafter.

The objective, then, does not seem other than get more out of the renewal that the Galaxy brand has worldwide , obviating nomenclatures like Samsung Gear that never finished starting in terms of notoriety. The wearables It is not that they have started at all …

Samsung wants to squeeze the Galaxy brand, and these are all the changes that prepares

Samsung wants to squeeze the Galaxy brand, and these are all the changes that prepares

maybe having different ranges had its meaning when the tablets began to arrive, the smart watches, the quantifying bracelets, the virtual reality glasses, and so on, for that of a simpler differentiation . Today we are all used to seeing devices of these types, so a unification under the Galaxy brand could be even beneficial for Samsung.

For now it’s all we know, something is moving in Samsung offices and the IFA fair that will start after the summer in Berlin and is postulated as a good exit ramp for new lines of wearable devices of the Korean giant. We will have to stay alert all those months, so we will inform you …

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