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Report: Apple lowers iPhone XR prices in Japan, restarts some iPhone X production

Apple appreciates iPhone XR in Japan by offering subsidies to Japanese carriers, according to a report from the Wall Street…

Apple appreciates iPhone XR in Japan by offering subsidies to Japanese carriers, according to a report from the Wall Street Journal this morning. The fall in prices seems to come into force as soon as next week. The price of $ 750 is somewhat disguised in Japan due to bound carrier contracts, but the device is apparently overshadowed by the still popular iPhone 8 in the region.

Similarly, the report says that Apple actually starts the production of iPhone X for sale in some markets …

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It’s not clear how much the price decline on iPhone XR comes.

Price cuts from Apple are rare but not uncommon. It has used the tactics from time to time focused on specific markets where entities perform. We would not expect to see price cuts reflected worldwide, only in certain geographical regions.

It is somewhat worrying to see price cuts occurring in Japan where iPhone has a dominant dominance in the smartphone market. It still appears to be the case, but customers favor iPhone 8 and iPhone 8 Plus series over iPhone XR.

The new production round for iPhone X is partially dependent on Apple’s contractual requirements with Samsung Display, according to the same Wall Street Journal report. Apple must meet the minimum order requirements for OLED monitors.

Due to some inertia in the iPhone XS and iPhone XS Max, Apple can return to redundant OLED display components in a product that proved to be very popular throughout its lifetime.

It’s not clear if iPhone X will return for sale around the world. It is unlikely that Apple will store iPhone X in its own stores, rather choose to sell it through operators and retailers. Apple did something similar in the past by restarting iPhone 6 years after it was officially discontinued.

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Faela