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Regrettable report suggests that most iPhone in China is bought by “invisible poor”

A local research agency claims that most iPhones sold in China are bought by "invisible poor" – people who struggle…

A local research agency claims that most iPhones sold in China are bought by “invisible poor” – people who struggle economically but hide it.

It claims that iPhone owners earn less, are less likely to own their own homes and are less educated …

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South China Morning Post says statements made by MobData research agency.

The Shanghai-based company also found that most iPhone users are unmarried women between the ages of 18 and 34 who graduated with only one high school certificate and earn a monthly income of under 3,000 yuan […]

Higher Education and those who earning more than 20,000 yuan per month prefer Huawei and Xiaomi phones and more than half of the users in Oppo and Vivo earn between 3000 and 10,000 yuan per month. iPhone users earned at least a month – about 3,000 yuan and below.

It does not reveal who financed the study, but one can be tempted to guess.

[In contrast] Huawei phone users are generally married men aged 25 to 34, having a diploma or bachelor’s degree and whose monthly income registers between 5,000 yuan and 20,000 yuan. The research also found that a large proportion of Huawei users own apartments and cars while Apple users do not.

SCMP itself indicates that Chinese brands are likely to be purchased by those who can not afford iPhone prices.

Apple, the third largest smartphone provider after Samsung Electronics and Huawei Technologies, usually raises the price of its iPhone signature with each annual launch. The expensive handset has driven many consumers, especially those in emerging markets like India, to cheaper alternatives, such as China’s OnePlus or Huawei’s Honor series.

It says that for those whose budget does not extend to the latest iPhone models, older models are a popular choice.

The older versions of iPhone and used iPhones are still popular in China. The iPhone 6 launched by Apple 2014 is still a favorite among Chinese users, while later versions like the iPhone 6S and iPhone 6S Plus, both released a year later, come second and third.

There have been several supply chains Reports that show that Apple has to cut back on orders for iPhone XS and XR, this morning also claim that Apple must reboot iPhone X production to meet agreed order levels for the OLED screen used in iPhone X and XS.

It is true that Chinese brands dominate the market – the latest Counterpoint data indicate that the four largest local brands have nearly 80% of market share, while Apple is at around 9% – but the thought that the poorest are buying the most expensive the phones seem … unlikely.

Photograph: Shutterstock


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