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Poor iPhone Sales Panic Apple, Sudden iPhone XS Price Cut, iPad Pro's Big Mistake

Taking a look back at another week of news from Cupertino, this week's Apple Loop includes low iPhone sales, Apple…

Taking a look back at another week of news from Cupertino, this week’s Apple Loop includes low iPhone sales, Apple pushing a positive iPhone XR message, more iPhone price cuts , the good news about no iPhone sales information, why the iPad Pro smart connector has failed, the latest Apple patents, the App Store heading to the Supreme Court, and Project Fi coming to iPhone.

Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days. More iPhone Discounts To Fight Low Sales

Apple continues to counter the weak sales of the new iPhones with more discounts. These are not yet (yet) direct to the customer, but it’s getting close. is to increase the value of credit offered if customers tra Gordon Kelly reports on the new Chinese offer

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Digitimes reports today that Apple has “enforced a second wave of order reduction in the wake of weaker-than-expected sales for its new iPhones “. Apple’s Chinese manufacturers were already reporting profit warnings due to order cutbacks of 25% by their biggest customer.

Apple’s response: it will give customers up to $ 100 more when they trade in their existing iPhones under its ‘GiveBack’ program and upgrade to one of the new models

More here on Forbes .

Apple CEO Tim Cook speaks during a product launch event on September 12, 2018, in Cupertino, California. – New iPhones set to be unveiled Wednesday offer Apple a chance for fresh momentum (Photo: Noah Berger / AFP / Getty Images) Getty

Apple Says The iPhone XR Is The Best. & Nbsp;

Good news! Apple VP of Marketing Greg Joswiak has told CNet that the iPhone XR “been our most popular iPhone every and every day since the day it became available.” But hold on a moment … that does not tell us anything about the retail performance of the iPhone.

Taken to the extreme this could mean that the iPhone XR is selling 3 units a day, the iPhone XS and XS Max each selling 2 units a day, and another iPhone just one unit day. Dat maakt de iPhone XR de best verkochte iPhone, maar het zou pale in vergelijking zijn als de concurrentie 10 miljoen units per dag verkoopt. Without a fixed point from Cupertino, this is little more than hot air. Shara Tibken continues the story :

The news comes amid concerns about iPhone demand. Apple’s fiscal fourth quarter results at the beginning of November showed that the company may be grappling with a case of iPhone fatigue – but it’s still getting people to shell out more money for the phones they do buy. Apple said it did not sell as many iPhones as analysts expected in the quarter that ended Sept. 29, and it projected lackluster revenue results for the December quarter. Apple also said that it would not have a more detailed unit sales of its iPhone and other major devices, a reversal from its strategy since first introducing the products.

More at CNet .

No iPhone Numbers Is Not Necessarily Bad News

Combining the lowered sales of the latest iPhones, the reduced orders in the supply chain, and a move to hide the unit sales of iPhones being reported, many have concluded that Apple is looking to hide bad news. As I have noted before, Tim Cook’s Apple is looking to change the story – from sales of iPhones to revenue from services. It’s a strategy that requires careful communication, something Apple has not been on top of the last few quarters, but it’s not all bad news. & Nbsp; Daniel Dilger argues that everything is well as long as revenue is maintained :

Rather than having ” something to hide, ” Apple provided guidance for a record-setting holiday season this quarter. On its November 1 conference call, Apple’s chief financial officer Luca Maestri stated ” we have the strongest lineup ever when we enter the holiday season and we expect revenue to be between $ 89 billion and $ 93 billion, a new all-time record. “

… This negative speculation is targeted specifically at iPhone because phones make up most of Apple’s revenue. Men, mens Apple vil stoppe detailing af enhedssalget for iPhones, vil det fortsætte med at rapportere iPhoneindtægter. If there were any real problem with iPhone sales, it would obviously be evident in the data. Apple will continue to supply.

More at Apple Insider .

The Fallen Future Of The iPad Pro

When the iPad Pro family was first launched, Apple made a huge deal of the smart connector … but it did not pick up a huge amount of support. Third-party manufacturers noted a number of issues and fed these back to Apple. The repositioning of the smart connector in the new tablets has increased the challenge. & Nbsp; Andrew O’Hara discusses the missed opportunity & nbsp; why further development is unlikely:

By removing the port from the edge of the device, not only does Apple’s Smart Keyboard Folio require a back panel, any future third-party keyboards will as well. This leaves those of us who do not want or need that back protection stuck with lackluster Bluetooth options that do not use the Smart Connector.

We also have no chance of docking stations for the updated Pros. Unless the dock is exceptionally wide to reach all the way to the Smart Connector, which would be different for the 12.9-inch versus the 11-inch model. De kan være docked i portræt mode, men iOS og iPad-software som det står idag har langt mere brug i landskabsmodus, især når docked.

More at Apple Insider (and a & nbsp; hate tip to Daring Fireball ). [WehaveuseditasapictureframeHomeKitcontrolpanelandasecondmonitorallinlandscape19659023] Washington Post reporter Geoffrey A. Fowler reviews Apple’s newest iPad Pro on Friday, Nov. 2, 2018 in San Francisco.

Apple Helps You Push The Button

Meanwhile, Apple’s push to improve its revenue stream from iPhone peripherals may have prepared another win this week. A newly published patent reveals Cupertino’s technology that can replicate the feeling of an iPhone button through a protective case. I looked at this earlier in the week :

The upshot of this patent is that through the connecting magnets, the feeling of pressing a metallic button with a crisp action can be replicated in a silicon case with a much looser ‘pass through’ button. Binding the silicon button to the button on the iPhone will help mimic the experience, even through a different material.

… there is another, more financial, advantage. Applikationen til Apple’s “Made for iPhone” -program kan også være en del af Apple’s patenterade teknologi.

More here on Forbes .

App Store Heads To The Supreme Court

If the Apple App Store is de enige manier voor ontwikkelaars om uit te komen naar klanten, en Apple zou het aantasten van een dertig procent van de kosten van een app moeten de App Store vallen onder de antitrustwetgeving? Are consumers buying their apps from Apple, or directly from the developers? Greg Stohr & nbsp; and Naomi Nix report :

The case turns on what happens when iPhone users buy something at the Apple App Store. In the case of the suit, a federal appeal court said the transaction is a simple one in which consumers buy directly from Apple. Apple states that it’s more complicated, with the company serving as a middleman connecting app developers with users.

The distinction is critical because of a 1977 Supreme Court ruling that states only direct purchasers of a product can collect damages for overpricing under federal antitrust law

More at Bloomberg .

And Finally …

Google’s Project Fi – which uses domestic Wi-Fi and Wi-Fi hotspots across the US to replicate a cellular network – is limited to a number of compatible handsets. That list expanded this week, and for the first time includes the iPhone, reports, Epstein reports. Google’s Project Fi blog has more details:

Now, you can sign up for Fi with popular Android phones (including many Samsung, LG, Moto and OnePlus devices) and with iPhones (in beta). Google Fi is beschikbaar voor iPhones, er zijn een paar extra stappen om te worden ingesteld, die we doorlopen in de Google Fi iOS-app. Uitsluitend welke telefoon u gebruikt met Fi, u zult geweldig Fi-functies betrouwbare dekking, eenvoudige groepplannen, en hoge snelheid internationale datadekking voor de zelfde tarieven die u betaalt thuis. Plus, as always with Fi, there are no contracts and zero hidden fees.

Read the full blog post here .

Apple Loop brings you seven days worth of highlights every weekend here at Forbes. Do not forget to follow me so you do not miss any coverage in the future. Last week’s Apple Loop can be read here or This week’s edition of Loop’s sister column, Android Circuit, is also available on Forbes .

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Apple Loop is hier om u te herinneren aan een paar van de vele discussies die zijn gebeurd rond Apple in de afgelopen zeven dagen You can read my weekly digest of Android news here on Forbes.)

More iPhone Discounts To Fight Low Sales

Apple continues to counter the weak sales of the new iPhones with more discounts. It’s (yet) directly to the customer, but it’s getting close. I følge de rabatter til luftfartsselskaber, er det nyeste tiltag for at øge kreditværdigheden, hvis kunderne handler i en større iPhone. Gordon Kelly reports on the new Chinese offer:

Digitimes reports today that Apple has “enforced a second wave of order reduction in the wake of weaker-than-expected sales for its new iPhones”. Apple’s Chinese manufacturers were already reporting profit warnings due to order cutbacks of 25% by their biggest customer.

Apple’s response: it will give customers up to $ 100 more when they trade in their existing iPhones under its ‘GiveBack’ program

Apple CEO Tim Cook speaks during a product launch event on September 12, 2018, in Cupertino, California. – New iPhones set to be unveiled Wednesday offer Apple a chance for fresh momentum (Photo: Noah Berger / AFP / Getty Images) Getty

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