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Poor iPhone Sale Scares Apple, Sparkling iPhone 5G Delay, Huge iPhone XR Price Cut

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With a week’s news from Cupertino, this week’s Apple Loop Apple’s response to falling iPhone sales, no 5G for next year’s iPhone, the return of TouchID, no new AirPods for Christmas, the first official iPhone XR case and the legend of the Apple Store.

Apple Loop is here to remind you of some of the many discussions that have happened around Apple within seven days ( and you can read My weekly spread of Android news here at Forbes ).

iPhone XR’s $ 300

Apple continues to respond to the low sales of iPhone with decisions that feel more panic and planned Get the latest $ 300 discount on iPhone XR. Coming soon over one month after it was launched. This is another sign that Apple’s 2018 Smartphone Portfolio does not deliver the expected volumes. You have to trade in an iPhone 7 In addition to a tt get the discount, but apple advertising is not a good sign, as I reported earlier this week :

Although Tim Cook and his team want to move to services for more of their income, iPhone as a luxury item “approach a high fare that people are willing to pay (and Apple’s books require high margins on the high price of these new smartphones).

If people are not ready to pay, then Apple must either use to reduce annual hardware sales (and a smaller group of users to sell services and accessories) or a direct reduction in the price of the new iPhone family. The former will make it much harder to build the service side of the business, while the latter would be silent recognition that the iPhone pricing strategy is wrong.

More details here at Forbes .

Start the official sale of iPhone XR smartphones in an Apple Store reseller, an Apple retailer. Sergei Savostyanov / TASS (Photo by Sergei SavostyanovTASS via Getty Images) Getty

Apple’s 5G Pain

Assuming Apple can shrink through to September 2019 and the next annual iteration of iPhone, what can Cupertino offer? There is a problem. Since the Android world includes 5G partners in the United States, UK and beyond, Apple will be left without a 5G handset 2019 … and can wait for Q3 2020 before the super fast connection can be offered to the iOS believers. Bloomberg’s Apple team has the details :

As with 3G and 4G, Apple is expecting the two previous generations of mobile technology Apple as long as one year after the first deployment of the new networks before its main product gets the opportunity to come to them, the people said, asking for not identified discussing the company’s plans.

… & nbsp; This time, 5G Boosters claim that the switch is a much faster speed upgrade, making Apple’s decision to wait more risky. The network will open the floodgates to new types of mobile computers, says 5G proponents.

Forbes & Gordon Kelly & nbsp; looking at the potential impact that a two-year wait could have on Apple:

5G is so fast and reliable that it is expected to replace home broadband and it changes the game for how we use and what we can expect from our phones. This is not a technique you benchmark for a few years.

5G also causes an additional problem for Apple. When the company eventually gets 5G to its iPhones, the technology comes with higher license costs than 4G which will push up the prices. For rivals it’s easier to swallow, but Apple is already under attack for excessive prices and additional ownership costs.

More about the delays here at Forbes .

Return of TouchID

What can Apple offer in their next phones? It seems that the only step may be to take back the technology to iPhone as it has quickly resigned to offer something new on iPhone X. Is it time to welcome TouchID and fingerprint recognition on iPhone?

The modern twist is the use of fingerprint reader technology, and Pat Apple finds that Apple is currently evaluating biometric sensor manufacturers O movie, General Interface Solution and TPK Holding. Interestingly, this is said to be for next year’s iPads first but used as an attempt before it is introduced into new iPhones.

Why iPads First? Apple is looking for a solution to reduce the size of the cover and eliminate the home button on the iPad and iPad Mini series, but avoid the cost of adding Face ID. An in-display fingerprint reader fulfills this job perfectly. It also gives Apple a lower risk product line to know the technology before it is added to the premium iPhone and iPad Pro series.

Gordon Kelly discusses the idea here .

No New Flight Pads for Christmas

While there is no update of AirPods before Christmas, an update of Apple’s wireless headphones is expected in early 2019. These will not be AirPods 2, but will contain new charging options and improved portability cases. Andrew Liptak reports :

There were rumors throughout the summer that upgraded AirPods would debut in the fall product launches, but they never came up on stage. If the [analyst Ming-Chi Kuo] predictions are correct, the new models will have “Wireless Charging Support”, but it is not clear whether it means an upgraded case or earphones themselves. There are some other changes that also match previous rumors – Kuo says the next model comes with upgraded Bluetooth specifications, upgraded hinges on the bag and some internal components becoming a bit more expensive. There has also been rumors that 2019 will also bring a new set of advanced AirPods that are waterproof and will give rise to noise interruptions.

More at The Verge . Like or AirPods 2, a recently published patent suggests that Apple can see that Airpods are symmetrical so that they fit both ears and then use biometric recognition to work out whether it’s the right channel or left channel: [19659004] The AirPods described in earplugs with compatible member patents would contain biometric sensors that can make certain measurements when touching the skin. In addition, the sensors decided whether an AirPod was inserted in the right or left ear and adjusted audio output and microphone usage accordingly. Even these new AirPods will fit and feel even better than the first model models.

More about patents and new designs on BGR .

A person takes a photo of a set of wireless Apple AirPods during a media event at Bill Graham Civic Auditorium in San Francisco, California (Photo: Josh Edelson / AFP / Getty Images) Getty

Protect Your iPhone XR

Following from Daring Fireball last week about the lack of official Apple cases for iPhone XR … Apple has announced an official Apple case for iPhone XR. To prevent the colorful choices of XR behind hidden, the case is a translucent polycarbonate shell with flexible buttons. David Phelan picks out relevant questions :

It looks great, it’s a perfect fit and it snaps a little around the edge of the phone so that the screen is partially protected, unlike some cases where it is needed a screen protector.

There are cases that offer better protection, such as Mous and colorful patterns than the simple effect here. But in terms of clean, transparent protection that lets you see the iPhone inside all its glory, it’s pretty good.

More here at Forbes .

And Finally …

When Tim Cook’s Apple looks for increased revenue from services, Apple Store becomes even more critical of the ongoing economic success. Jonny Bunning takes a closer look & nbsp; on what he describes as “a well-behaved fiction story” of employees, forbidden words and the idea of ​​not working in a store but for a higher call:

Johnson and Jobs wanted ambassadors whose unscrupulous role was not to sell products – uniquely they get Apple Store employees no commission – but to create a positive customer mindset and to restore confidence in the brand when it broke. It was difficult to do your things together with everyone else in a large electronics store, supervised by third-party staff who lacked any special expertise or interest in what you wanted to sell.

The goal was to take full control of the brand image while it is being humanized. The problem was, however, that people can be quite worried.

More at The Guardian .

Apple Loop gives you seven days highlights every weekend here at Forbes. Do not forget to follow me so that you do not have any coverage in the future. Last week’s Apple Loop can be read here or this week’s edition of Loop’s sister column, Android Circuit, also featured at Forbes .

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Take a look back in a week with Cupertino news, this week’s Apple Loop Apple’s response to falling iPhone sales, no 5G for next year’s iPhone, the return of TouchID, no new AirPods for Christmas, the first official iPhone XR case and the legend of the Apple Store.

Apple Loop is here to remind you of some of the many discussions that have happened around Apple in the last seven days (and you can read my weekly spread of Android- Apple

Apple iPhone continues to respond to iPhone’s low sales with decisions that are more panic and planned It was launched, this is another sign that Apple’s 2018 smartphone portfolio does not deliver The expected volumes. Certainly you have to shop in an iPhone 7 Plus to get the discount, but Apple announces a cut in the iPhone process on its website is not a good sign, as I reported earlier in Week:

Although Tim Cook and his team are looking to move to services for more of their income, “iPhone as a luxury” method requires a high fare that people are willing to pay (and Apple’s books require high margins at the high price of the new smartphones). [19659005] If people are not willing to pay, Apple must either use to reduce the annual hardware sales (and a smaller group of users to sell services and accessories) or a direct reduction in the price of the new iPhone family. The former will make it much harder to build the service side of the business, while the latter would be silent recognition that the iPhone pricing strategy is wrong.

More details here at Forbes.

Starting the Sales Representative Sales of iPhone XR smartphones at a retailer in Moscow: Store, Authorized Apple Reseller,. Sergei Savostyanov / TASS (Photo by Sergei SavostyanovTASS via Getty Images) Getty

Apple’s 5G Pain

Assuming Apple can shrink through to September 2019 and the next annual iteration of iPhone, what can Cupertino offer? There is a problem. Since the Android world includes 5G partners in the United States, UK and beyond, Apple will be left without a 5G handset 2019 … and can wait for Q3 2020 before the super fast connection can be offered to the iOS believers. Bloomberg’s Apple team has the details:

As with 3G and 4G, Apple is expecting the two previous generations of mobile technology as long as one year after the first deployment of the new networks before the main product gets access to them, the people asked for not to be identified discuss the company’s plans.

… This time, 5G Boosters claim that the switch is a much faster speed upgrade, making Apple’s decision to wait more risky. The network will open the floodgates to new types of mobile computers, says 5G proponents.

Forbes Gordon Kelly looks at the potential impact that a two year wait could have on Apple:

The fact is that 5G is so fast and reliable it is expected to replace home broadband and it changes the game for how we use and what we can Expect our phones. This is not a technique you benchmark for a few years.

5G also causes an additional problem for Apple. When the company eventually gets 5G to its iPhones, the technology comes with higher license costs than 4G which will push up the prices. For rivals it’s easier to swallow, but Apple is already under attack for excessive prices and additional cost of ownership.

More about the delays here at Forbes.

Return of TouchID

What can Apple offer in their next phones? It seems that the only step may be to bring back the technology to iPhone as it has quickly resigned to offer something new on iPhone X. Is it time to welcome back TouchID and fingerprint recognition on iPhone?

The modern twist is the use of in-display fingerprint reading technology and Apple is currently observing that Apple is currently evaluating biometric sensor manufacturers O film, General Interface Solution and TPK Holding. Interestingly, this is said to be for next year’s iPads first but used as an attempt before it is introduced into new iPhones.

Why iPads First? Apple is looking for a solution to reduce the size of the cover and eliminate the home button on the iPad and iPad Mini series, but avoid the cost of adding Face ID. An in-display fingerprint reader fulfills this job perfectly. It also gives Apple a lower risk product line to know the technology before it is added to the premium iPhone and iPad Pro series.

Gordon Kelly discusses the idea here.

No New Flight Pads for Christmas [19659001] While there is no update of AirPods before Christmas, an update of Apple’s Wireless Earphones is expected in early 2019. These will not be AirPods 2, but they will contain new charging options. and an improved bag. Andrew Liptak reports:

It was rumors all summer that upgraded AirPods would debut in the fall product launches, but they never arrived on stage. If the [analyst Ming-Chi Kuo] predictions are correct, the new models will have “Wireless Charging Support”, but it is not clear whether it means an upgraded case or earphones themselves. There are some other changes that also match previous rumors – Kuo says the next model comes with upgraded Bluetooth specifications, upgraded hinges on the bag and some internal components becoming a bit more expensive. There have also been rumors that 2019 will also bring a new set of advanced AirPods that are waterproof and will give rise to noise interruptions.

More at The Verge. Like or AirPods 2, a recently published patent suggests that Apple can see that Airpods are symmetrical so that they fit both ears and then use biometric recognition to work out whether it’s the right channel or left channel: [19659004] The AirPods described in earplugs with compatible member patents would contain biometric sensors that can make certain measurements when touching the skin. In addition, the sensors decided whether an AirPod was inserted in the right or left ear and adjusted audio output and microphone usage accordingly. Even these new AirPods will fit and feel even better than the first model models.

More about patent and new design at BGR.

A person takes a photo of a set of wireless Apple AirPods during a media event at Bill Graham Civic Auditorium in San Francisco, California (Photo: Josh Edelson / AFP / Getty Images) Getty

Protect Your iPhone XR

Following from Daring Fireball’s comment last week about the lack of official Apple cases for iPhone XR … Apple has announced an official Apple case for iPhone XR. To prevent the colorful choices of XR behind hidden, the case is a translucent polycarbonate shell with flexible buttons. David Phelan picks out the relevant questions:

It looks great, it fits perfectly and it snaps a little around the edge of the phone so that the screen is partially protected, unlike some cases where a screen protector is also needed.

There are cases that offer better protection, such as Mous, and more colorful patterns than the simple effect here. But in terms of clean, transparent protection that lets you see the iPhone inside all its glory, it’s pretty good.

More here at Forbes.

And finally …

As Tim Cook’s Apple looks at increased revenues from services, the Apple Store becomes even more critical for ongoing economic success. Jonny Bunning takes a closer look at what he describes as “a well-behaved fiction story” by employees, forbidden words, and the idea of ​​working in a store without a higher call:

Johnson and Jobs wanted ambassadors whose invisible role was not to sell Products – Unique, Apple Store employees get no commission – but to create positive customer feelings and restore confidence in the brand when it broke. It was difficult to do your things together with everyone else in a large electronics store, supervised by third-party staff who lacked any special expertise or interest in what you wanted to sell.

The goal was to take full control of the brand image while it is being humanized. The problem was, however, that people can be quite worried.

More at The Guardian.

Apple Loop gives you seven days highlights every weekend here at Forbes. Do not forget to follow me so that you do not have any coverage in the future. Last week’s Apple Loop can be read here, or this week’s release of Loop’s sister column, Android Circuit, is also featured at Forbes.

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