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Philip Morris presents new versions of iQOS cigarettes to increase sales

With iQOS 3, like older models, users have to put back the device in the case to load each time…

With iQOS 3, like older models, users have to put back the device in the case to load each time they use it. The new iQOS 3 Multi can be used 10 times before it needs to be charged. It is larger than the traditional iQOS device, but managers say that consumers also requested this change.

“In today’s world, you need to update the product and integrate consumer feedback and insights,” says CEO Andre Calantzopoulos in an interview with CNBC. “So for people who have been with the current version of iQOS, it’s clear that we have something new . But the central goal is also to persuade more people in Japan and around the world to replace cigarettes and to iQOS … “

Calantzopoulos said to introduce iQOS 3 Multi eliminates the advantage of competitors. Some brands, including British American Tobaccos Glo and KT & G, Lil, advertise themselves as superior iQOS because they can be used multiple times without having to pay. [1

9659002] In Japan, PMI will introduce HEETS, a cheaper series of heatsticks for iQOS devices, in an effort to woo consumers who may have known to switch from cigarettes to iOS. Too expensive. Only Marlboro-labeled hotspots are available in Japan. The addition of HEETS makes Japan the first market to offer both a premium and a value brand.

PMI was originally planning to introduce HEETS in the first quarter of next year, but unveiled its launch as growth began to grow.

Japan has been such a successful market for PMI that it has become something of a proxy for the company’s prospect of turning against smoke IA products and new revenue streams. In April, when PMI announced that Japan’s growth had “plateau”, the company’s stock fell by 16 percent to the worst day since it was flushing from Altria 2008.

PMI shares have increased almost 5 percent below that last week after showing progress in most of the IQOS markets during the third quarter.

CEOs said they expected sales to slow down when they converted early adopters and innovators but had not really attracted to older, more traditional cigarette smokers. They hope that the new products will appeal to both existing iQOS users and new ones.

IQOS caught 15.5 percent of the entire tobacco market in Japan, an increase of 11.9 percent the year before, but slightly down from 15.8 percent in the first quarter of this year. In Korea, iQOS amounted to 7.4 percent in the third quarter, an increase of 2.5 percent compared to the quarter, but only slightly higher than 7.3 percent in the first quarter of this year.

Calantzopoulos said investors expect to see how new entities affect the company’s financial results before the end of the first quarter of next year.

PMI is waiting for a decision by the Food and Drug Administration if it can sell iQOS in the United States. If approved, the device is not the new one.

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