Not that something like this should surely come as a surprise, but the chance is that Google and, to a…
Not that something like this should surely come as a surprise, but the chance is that Google and, to a lesser extent, Facebook either access or access a flow of data about your courtesy of your favorite smartphone app. Data about you as you do not necessarily recognize such third party programs were available and can be used to build a scary accurate personal profile about you.
According to a new study of less than 1 million apps in the United States and Britain, Google Play stores conducted by Oxford University researchers. Among other findings, their study has shown Business Insider “how large numbers (these apps) are set up to transfer data to large technology companies.” In addition, he studies found that “88% of the programs could ultimately transmit data to the alphabet, Google’s parent company. This put Google to the top of the list of potential recipients of third-party app data.”
The Financial Times first reported about the researchers’ results, which meant that information shared about users through third party apps could include details like age, sex and location. The median app could transfer such data to five tracking companies, which could eventually leave it to companies like Google, and among the worst criminals found as far as tracking apps targeted to children, as well as news programs. [1
9659002] You can check out the entire study here. It goes on to explain how such third party traders use mobile applications from the first party to link user activity across multiple apps to a single person, along with that person’s activity on other devices and elsewhere on the web. Researchers explain, among other things, that data collection “enables the construction of detailed profiles of individuals, which may include conclusions about shopping habits, socioeconomic class or likely political views. These profiles can then be used for a variety of purposes, from targeted ads to credit points, and targeted policy campaign messages. ”
Link this to another report from Bloomberg Businessweek which found an instance of companies that can track you after uninstalled apps and met you with messages that encourage you to download them again. Thanks to stories like these and others, we continue to get a reminder for another of a kind of private sector surveillance permit whose capacity continues to be more robust – and less likely it seems like being reined.
A Google spokesman raised the issue with the Oxford researchers study, released a statement saying that the company disagrees with the method and results. The statement continues to say that the study mischaracterizes “common functional services” such as crash reporting and analysis, as well as how apps share data to deliver these services.
Despite the fact that Frederike Kaltheuner, data recovery program leads to Privacy International, told Business Insider This type of tactic is no longer about data collection to show users a custom, tailored and relevant ad experience. “This is about profit maximization,” he said, “at the expense of human rights.”