SAN FRANCISCO – On Monday, Instagram, a photo site owned by Facebook, gave a stream of anti-Semitic images and videos uploaded in the wake of Saturday’s shooting in a synagogue in Pittsburgh.
A search for the word “Jews” showed 11,696 entries with hashtag “# jewsdid911”, claiming that Jews had orchestrated the September 11 terrorist attacks. Other hashtags on Instagram referred to Nazi ideology, including number 88, an abbreviation used for Nazi salut “Heil Hitler.”
The instagram posts showed a sharp reality. Over the last 10 years, the Silicon Valley social media has expanded its reach and influence to the outermost corner of the world. But it has become clear that companies never fully understood the negative effects of the influence or what to do about it ̵
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“Social media is emboldening people to cross the line and print the envelope on what they are willing to say to provoke and challenge,” said Jonathan Albright, Research Director at Columbia University’s Tow Center for Digital Journalism. “The problem is expanding clearly.”  The impact of social media on dealing with disinformation and hatred has proved abundant in recent days. Cesar Sayoc Jr., who was charged last week by sending explosive devices to prominent democrats seems to have been radicalized online by the party’s posts on Twitter and Facebook. Robert D. Bowers, accused of killing 11 people at the Synagogue Tree of Life in Pittsburgh on Saturday, wrote about his hatred against Jews on Gab, a two-year social network.
The effects of social media was also apparent globally. Near viewers of Brazil’s elections on Sunday are attributed much to the appeal of the victory, the right right wing stiske Jair Bolsonaro, to what was developed on social media there. The interests associated with Mr Bolsonaro’s campaign seemed to flood WhatsApp, the Facebook-based messaging program, with a flood of political content that provided incorrect information about polling stations and times, gave fake instructions on how to vote for certain candidates and directly deviate from one of Bolsonaro’s main opponents , Fernando Haddad.
Otherwise, high members of the Myanmar military have used doctored messages on Facebook to pay attention to anxiety and fear of the Muslim Rohingya minority group. And in India, fake stories about WhatsApp led child abductions bullying to kill more than a dozen people this year.
“Social media have created, allowed and enabled extremists to move their message from the margins to the usual” Jonathan A. Greenblatt, head of the Anti-Defamation League, a non-governmental organization that fights hatred. “Previously, they could not find the crowd for their poison. Now, with a click or post or a tweet, they can spread their ideas at a rate we have never seen before.”
Facebook said it investigated the anti-Semitic hashtag on Instagram after the New York Times flagged them. Sarah Pollack, a Facebook spokesman, said in a statement that Instagram showed new posts related to shooting on Saturday and that it “actively reviewing hashtags and content related to these events and removing content that violates our policy.”
YouTube said it has strict rules prohibiting content that promotes hatred or encourages violence and adds that it takes down videos that violate these rules.
Social media has said that identifying and removing hatred and disinformation – or even defining what constitutes such content – is difficult. Facebook said this year that only 38 percent of hate speech on its website was flagged by its internal systems. On the other hand, the systems pointed to 96 percent of what it defined as adult nudity and 99.5 percent of the terrorist content.
YouTube said that users reported nearly 10 million videos from April to June to potentially violate Community guidelines. Just under one million of these videos turned out to be breaking the rules and removed, according to company data. The YouTube Auto Detection Tool also dropped additional 6.8 million video clips during that period.
Facebook, Twitter and YouTube have all been announced to invest heavily in artificial intelligence and other technologies aimed at finding and removing unwanted content from their websites. Facebook has also said it would employ 10,000 additional people to work with security and security issues, and YouTube has said it planned to have 10,000 people dedicated to reviewing videos. Jack Dorsey, Twitter’s CEO, recently said that although the company’s long-term principle was free expression, it discussed how “security should come first”.
But even though companies throw money and resources on the problems, some of their employees said on Monday that they thought if social media could have a positive effect.
On Twitter, employees are increasingly concerned that the company is flooding in its treatment of toxic language and hate speech, four current and former employees claiming anonymity because they had signed a resolution agreement.
Employees said their insecurity occurred in August when Apple and other companies erased most of the posts and videos on their services from Alex Jones, conspiracy theorist and founder of the right side Infowars – but Twitter did not. (Twitter only followed weeks later.) Saturday’s shot in the Pittsburgh Synagogue led employees to call Twitter’s leadership to set a policy for dealing with hatred and white supremacist content, said two of the people.
Twitter did not raise questions about its employees’ concerns on Monday, but said it needed to be “thoughtful and considered” in its policy.
“Progress in this space is tough but we have never been so committed and focused on our efforts,” says Twitter. “Serving public conversation and trying to make it healthier is our singular mission here.”
Instagram, which was created As a place for people to share cured photos of their food, adorable pets and cute children, they have largely avoided the review of disinformation and hate content – especially compared to their parent Facebook. But social media researchers said the site was under it last year has become more of a hotbed for hate speech and videos intended to provoke discord.
It was apparent after Pittsburgh’s synagogue shooting, with the fumigation of new anti-Semitic content on the site. On Sunday, a new video to Instagram claimed that the state of Israel was created by Rothschilds, a rich Jewish family. During the video, hashtagen read #conspiracy and #jewworldorder .
Last Monday, it had been viewed more than 1640 times and shared with other social media, including Twitter and Facebook.