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New research shows that Coke is making efforts to shape China's obesity policy

Companies have been working in China since the late 1990s to encourage exercise, instead of eating healthier, to cure the…

Companies have been working in China since the late 1990s to encourage exercise, instead of eating healthier, to cure the country’s growing obesity problems, Greenhalgh found. The New York Times first reported the findings.

The institute was founded by a Coke executive in Washington DC four decades ago and now has 17 international branches, including one in China housed within the Chinese Center for Disease Control and Prevention, according to the research findings.

These close state bands seem to pay off. While Chinese public initiatives usually promote exercise, they rarely recognize the role of diet in losing weight and improving health.

“Introducing yourself as an advocate of” healthy active lifestyle “, Coke promoted the message that all food and drink is part of a healthy diet, to avoid obesity, what’s important is how much you move”, Greehalgh found. “And it claimed that there were health benefits with the ingredients of sweetened carbonated beverages.”

In a statement, the institute’s spokesman Kristin DiNicolantonio said the group did not lobby, lobby or make political recommendations.

“Because of its unique public-private structure, ILSI fills knowledge gaps and serves society in the way a single entity cannot,” said spokesman Kristin DiNicolantonio in a statement.

A government campaign quoted in Greenhalgh’s research called Happy 1

0 Protocol encourages children to exercise for 10 minutes each day – without mentioning scrapping on junk food or sweet drinks.

The Institute’s statement also noted that the group requires that at least three companies fund a project to avoid a single activity that dominates the agenda and that many experts mentioned in Greenhalgh’s report are no longer employed or affiliated with the organization.

Coke, Pepsi, McDonalds and Nestle did not immediately respond to CNBC comments.

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