536 The dream of Huawei , that of conquering the American market, vanishes; collapses. The shadow of espionage , reason…
The dream of Huawei , that of conquering the American market, vanishes; collapses. The shadow of espionage , reason for the pressure of the large government organizations of the country on distributors and operators, has truncated the ambitious expansion project of the Chinese firm. If outstanding was the “unexpected” rejection of AT & T towards Huawei’s smartphones, the last blow struck by Best Buy leaves in the UCI the business of the multinational in the USA.
Although during the last years the INC , the NSA and the FBI have had Huawei’s network equipment and telecommunications infrastructure in the spotlight possible risk that could entail for the National security , it has not been until the last months when the smartphones of the technology have begun to be considered another threat . So much so that the Chinese firm, before the stratagem of the Trump Administration , will be without commercial support in the US.
As we have already indicated, the first symptoms of weakness of Huawei in the US they were in evidence in the last edition of the CES of Las Vegas . The event that would help the brand to announce a large distribution agreement for its smartphones with AT & T- with the Huawei Mate 10 Pro as standard-bearer – it became the world stage that would show the deep crisis in which the manufacturer would be sunk.
Without the support of AT & T Y Verizon , the Chinese would greatly affect their distribution routes in the US. And we have to clarify that historically the operators behave as the main channel of sale of smartphones.
Faced with this situation, the Huawei CEO regretted what happened a few days later and focused his speech on the damage that this commercial blockade caused to US users. In parallel, it showed that they would continue trying to distribute their smartphones through retailers.
An illusion frustrated since now it is known that Best Buy , the Huawei artery in the Yankee retail market, will follow the steps of the operators to stop offering the phones of the Asian company. This is reflected by CNet , source that advances the hecatomb that Huawei will suffer.
The reason is simple. Best Buy is the only chain specialized in the sale of electronic devices that it commercialized in its stores -physically- Huawei phones . Given the situation, Best Buy was positioned as the most valuable showcase for the Chinese. The only way for potential customers to feel the Huawei products in their hands.
Thus, in a matter of weeks Best Buy will stop selling its phones, so the sale of Huawei smartphones is subject in North America mainly to the commercial activity of Amazon Y Neweeg , via ecommerce .