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Nest, the company, died at Google I / O 2019

Ron Amadeo / NestMOUNTAIN VIEW, Calif. — Don't be distracted by the shiny new "Nest" smart display that was just announced: Nest died at Google I / O 2019. "Google Nest" is the new reality now, where Nest is no longer a standalone company, but instead is a sub-brand (not even a division) or Google. The shut down of Nest as an independent company was announced in 201 8, but the pile of announcements at and around I / O 2019 is the first time we're seeing what the future of Nest looks like inside of Google. Nest laid out its future in an ominously titled "What's Happening" on Nest.com, and a notice on the Works with Nest page. It sounds like a brutal outcome for users, who are looking at a dead-end ecosystem, potentially broken smart homes, and the shattering of the Google / Nest privacy firewall. Meet the "Google Nest Learning Thermostat" First up is Google's salvage of the Nest brand as a general purpose smart home sub-brand. Just like Google has the "Pixel" brand for smartphones and laptops, it will now use the "Nest" brand similarly, as used to saying and reading "Google Nest," which now means "a Google smart home product." [19659007] The first item announced during this new branding was the Google Nest Hub, a more comprehensive version of the Google Home Hub smart display. The original home hub has been renamed as well, and is now the Google Nest Hub.

 Nest, the company, died at Google I / O 2019

Ron Amadeo / Nest

MOUNTAIN VIEW, Calif. — Don’t be distracted by the shiny new “Nest” smart display that was just announced: Nest died at Google I / O 2019. “Google Nest” is the new reality now, where Nest is no longer a standalone company, but instead is a sub-brand (not even a division) or Google. The shut down of Nest as an independent company was announced in 201

8, but the pile of announcements at and around I / O 2019 is the first time we’re seeing what the future of Nest looks like inside of Google.

Nest laid out its future in an ominously titled “What’s Happening” on Nest.com, and a notice on the Works with Nest page. It sounds like a brutal outcome for users, who are looking at a dead-end ecosystem, potentially broken smart homes, and the shattering of the Google / Nest privacy firewall.

Meet the “Google Nest Learning Thermostat”

First up is Google’s salvage of the Nest brand as a general purpose smart home sub-brand. Just like Google has the “Pixel” brand for smartphones and laptops, it will now use the “Nest” brand similarly, as used to saying and reading “Google Nest,” which now means “a Google smart home product.” [19659007] The first item announced during this new branding was the Google Nest Hub, a more comprehensive version of the Google Home Hub smart display. The original home hub has been renamed as well, and is now the Google Nest Hub.

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