As of January 1, MoviePass will offer a three-tiered subscription plan for movie tickets that gives its customers varied access…
As of January 1, MoviePass will offer a three-tiered subscription plan for movie tickets that gives its customers varied access to the latest movies at the cinema (via NYTimes ). Although all three levels will be limited to just three regular biopresentations a month, more expensive plans will remove restrictions on what movies you can watch and will also offer limited access to Imax and 3D movie screens. The plans are far from the original $ 9.95 / mth one-film-one-day offer, but can give the coated service a chance to survive.
Prices start at $ 10 to $ 15 for the company’s Select plan, with exact interest depending on whether you want access to more expensive cinemas in big cities. This basic plan resembles what MoviePass has offered since it changed its subscription model back in August, meaning you can only select from certain movies on certain days. Upgrading to its $ 1
5 to $ 20 All Access Plan removes these restrictions, but you must select the last line, Red Carpet, to view Imax or 3D movies. Even at this last level, which costs between $ 20 and $ 25, you will only be able to see one of these premium shows per month.
In addition to the new price changes, the company announced that Vice President Khalid Itum would take over the day-to-day operations of the current CEO (and former Netflix CEO) Mitch Lowe. Although Lowe retains his previous title, he will change his focus on the company’s long-term strategy. Itum said that the changes were an attempt to earn back the trust of the company’s subscribers and said, “We will not earn it by spending on marketing but by fixing the product.”
MoviePass encountered problems after a sharp drop in prices led to rapid subscriber growth that put the company at a lethal financial hazard. Although it attempted to resolve its problems again in August with a revised subscription plan, it later automatically decided to register lost subscribers in a move that drew even more brand from critics.