Amazingly, Microsoft lost smartphone wars despite having a huge start with Windows Mobile and went back even further, Windows CE.…
Amazingly, Microsoft lost smartphone wars despite having a huge start with Windows Mobile and went back even further, Windows CE. Even though it was a wardrobe / monopoly on desktop computers, the company made too many fuses with mobile, and in the end, it was forced to leave the highly profitable business. Microsoft even took Nokia down the process and destroyed a once-beloved company.
After smartphones, the next big thing was voice assistants, and Microsoft was ready with Cortana. Unfortunately, unlike Apple and Google, who had successful mobile operating systems to drive their assistants, Microsoft was again lagging behind because consumers went hard on Windows Phone. Online reseller Amazon came out of nowhere and also dominated this area. In the end, Cortana has become a thing that only exists to annoy Windows 1
0 users. It’s too bad, because Cortana is actually quite good.
But good things fail, and when Microsoft announced a partnership with Amazon to add Cortana to Alexa – and vice versa – it was clear that Cortana was sentenced. The deal was unilateral in favor of Amazon. Microsoft called Harman Kardon Invoke as a last dumping effort to revive Cortana as a viable alternative to Siri, Google Assistant and Alexa, but once again, consumers just did not want it. Also too bad because Invoke was a good piece of hardware.
And now, as a last deathblow to Mrs Cortana, Microsoft sells Echo Dot directly. Yes, the Windows manufacturer sells a device that surpassed its own failed assistant. While it is embarrassing, there is a precedent – Microsoft also sells the Samsung-powered Samsung Galaxy S9. Yes, the company sells a device running Linux that helped destroy Windows Phone. Sigh. What’s next? Microsoft is selling Chromebooks?
Microsoft can claim that the sale of these devices is a way to run their own services, and there may be some truth, but make no mistake – it’s still a self-imposed public shaming. Rest in peace, Cortana.
Image Credit : Ganna Demchenko / Shutterstock