Heather Wong was ready to greet and reward customers at Small Business Saturday. Wong owns Allspicery on K Street in…
Heather Wong was ready to greet and reward customers at Small Business Saturday.
Wong owns Allspicery on K Street in Sacramento and said it was opened every third time in 2016 that her small spice shop participated in the annual event, which has been given traction in the metropolitan area and elsewhere. Wong remembers that her first experience with the shopping weekend came as a surprise – it was just so busy.
“It poured rain and people thundered the door,” Wong said, adding that she knew the event would be great, but not so great. “People really go out of their way to go to the small businesses around city. “
Wong, who offered a free one-ounce bag of mulling spice for purchase over $ 50 and tote bags for the first ten customers on Saturday said this event was the first real indicator of how well the upcoming retail season will be for its activity. It is also a way to showcase to customers what will be available during the vacation.
Black Friday and Cyber Monday serve as the book for the busiest shopping weekend of the year, where millions of consumers can go to their local shopping malls or big name box stores to scoop up all the best deals and discounts. But on Saturday after Thanksgiving is a national event that illuminates the little guys.
An estimated 67 million people planned to trade a little on Saturday, and 78 percent of these consumers say they will do it specifically to support small businesses, according to a press release from the National Retail Federation and Prosper Insights & Analytics.
Sacramento Regional Transit offered a free “shopping shuttle” service on Saturday 9:30 to 8:30, according to the website. Shuttles drove every 20 minutes to “take shoppers throughout Midtown, Alhambra Corridor, downtown, along R Street and in Old Sacramento.”
Shoppers also benefited from the city of Sacramento’s annual free parking program, which allows people to park for free at measurement points after 4:30 pm during the week and all day on weekends in parts of downtown, midtown and Old Sacramento ̵
1; between lanes and lanes from the front to 29th streets. The program started Friday and goes through Christmas Day.
Jessa Jaochico and Vincent Phung brought his friend Patrick Arvidson, from Los Angeles, to the agricultural market on J Street in Midtown. While they knew it was Small Business on Saturday, Jaochico and Phung said they had already planned to show Arvidson what Sacramento had to offer on their visit.
“We wanted to support Midtown and see local stores Saturday, just to check all The good food, the good clothes, there are some essential oils, all of which are from northern California,” said Joachico. “We would like to show him around Sacramento, see what the small businesses are about. “
Terri Rehg owns Art of Toys, a small art and gallery for art gallery and gallery on 18th Street in Midtown, saying that Small Business Saturday is a good marketing, even though she would like people to come all year round.
She opened her store on Friday at some requests but closed the doors at 3.30 pm, Rehg said, adding that there were only nobody in the area and most of the offices were closed for holiday weekend.
“Black Friday does not matter to small businesses,” said Rehg. “If they are shopping, they are in the mall.”