LG’s mobile business has seen better days, but nobody would deny that the company is a leader in televisions. Really hoping that any of the magic dust will rub, the company installs home entertainment manager Brian Kwon, described as a “turnaround expert”, as leader of the Mobile Communications Division from December 1.
Mr. Kwon played an important role in transforming LG’s TV, audio and PC business into the category leader, LG said in a statement. “His knowledge and experience in the global market will be crucial to continuing LG Movement Operations. “Hwang Jeong-Hwan, the existing Mobile Manager, will now focus on his role as Leader of LG Convergence Development Agency, while Kwon will maintain his home entertainment responsibility.
Overall LG Electronics CEO Jo Seong-jin goes back to some extent, delegates more daily responsibilities to CFO and President David Jung while concentrating on future strategy.
LG has actually released some great phones this year. The G7 and V40 did not get much hype, their pricing was optimistic , and the dumb ThinQ brand certainly does not help things, but both are really solid devices with some legitimate differentiated features. The question now is whether Kwon can convince consumers that LG’s phones are as worthy to consider as their televisions.