Categories: Beauty & Fashion

July Trend: Soft Summer Florals

Romantic florals, bold blooms and painterly prints create a soft summer wardrobe for July

Spring has sprung, summer is on its way and so out come the flowers. As expected, the spring/summer 2018 collections are awash with florals as designers use the excuse of warmer weather to put pretty finishing touches to their collections. Alexander McQueen, Dolce & Gabbana, Valentino and Rodarte, all masters of a bold bloom, chose the romantic route with which to take their collections — all lace and embroidery with whimsical accents fit for a fairytale and just in time for wedding season.

But it’s not always romance that is on the cards where florals are concerned, Roksanda, Alice + Olivia, Ganni and F.R.S For Restless Sleepers all went head-to-toe pyjama-style in matching separates drenched in blossoms that offer an aesthetic that works for both day and night, smart or casual, depending on the mood. Back home in the Middle East, strong florals come from designer Zayan Ghandour who put the power back in flowers with a bomber jacket that pays homage to the current taste for athleisure.

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source:mojeh.com