Instagram says it has built machine learning modulated moderation tools that help identify which accounts use these services and automatically delete similar, follow and comment. All accounts identified by third party apps to increase popularity will be notified within Instagram that its fake likes have been removed. They will also be prompted to change their password if third party apps have compromised their account security.
When Instagram grows into a platform for influencers and brands to get more products, more accounts will inevitably become third party apps to artificially increase the popularity of posts. Just this week, The New York Times reported on the phenomenon of “nanoinfluencers”, or people with as few as 1
,000 followers are now trying to earn free products in exchange for announcing these items on Instagram. Just like Twitter’s outbreak on bots, something Instagram will need to continue to deal with if it wants to protect the integrity of its advertising business.
Although Instagram has removed fake accounts, it has not taken action against fake likes previously. According to the company’s press release, the platform plans to take more action against counterfeit activity in the coming weeks.