NEW YORK (CNN) – Instagram wants to make it easier to share content with your inner circle. On Friday, the…
NEW YORK (CNN) – Instagram wants to make it easier to share content with your inner circle.
On Friday, the photo sharing network announced the opportunity to share Stories with a smaller group of friends. The feature, called close friends, has begun to roll out globally.
“Instagram Stories have become the place to express you and share everyday moments, but our society has grown and sometimes what you want to share is not for everyone” the company wrote in a blog post. “With close friends, you have the flexibility to share more personal moments with a smaller group you choose.”
Earlier this year, Instagram met 1 billion monthly users. As the platform grows, users can not feel comfortable sharing any content with a wider audience.
Analysts say it’s a smart strategy, because users already float from the main feed to Stories.
“Stories are already more intimate. You can share things that may be a bit less polished, less perfect (and) daily moments from your life,” says Debra Aho Williamson, chief analyst of eMarkets covering marketing of social media. “From there is the possibility of limiting the audience. I think it’s valuable. “
Instagram added Stories to its 201
6 platform and its use has taken a lot of 400 million people now using the feature daily. Snapchat is based on the concept of photos and videos that disappear after 24 hours.  To use the new feature, tap the “Close Wait List” option in the sidebar on the right side of the app to create or add people to the list. The list is private and only the creator can add friends or see who’s on it If someone is on another user’s close friend list, a green ring will appear around their photo in the Stories section of the app. They will also see a green mark when looking at the person’s stories.
The new feature allows users to share Stories, Photos and videos that disappear after 24 hours, with people who put on a special list. The idea is that people may feel more comfortable sharing some things with just close friends, rather than all followers. It begins to roll out to users on Friday, November 30, 2018. (Instagram via AP)
The move burns another Instagram’s competition with the Snapchat rival, which also lets you share content with selected people.
Snapchat has had a similar Custom Stories feature since last year. On the app, Stories can be customized around a particular event or venue, like a concert. The Snapchat user determines who can add the story and who can see it.
“Everything Instagram does is in some way in competition with Snapchat,” Williamson says.