Instagram strengthened its management, with nearly 70 percent of teens saying that they prefer brands that contact them about new…
Instagram strengthened its management, with nearly 70 percent of teens saying that they prefer brands that contact them about new products via Instagram. Snapchat moved to second place to prefer brand liability before email, both just over 40 percent.
This was the 36th bi-annual survey of Piper Jaffary, which poled about 8,600 teenagers across the United States with an average age of 16 years. 19659002] Amazon was ranked as the teenager’s favorite site. “Prime adoption continues to be very strong” among teenagers, said Piper Jaffray, referring to Amazon’s premium subscription service.
At 47 percent, Amazon was the most preferred shopping website, with Nike as others at 5 percent.
Netflix was number one in streaming, according to the survey. Teenagers spend 38 percent of their time each day watching YouTube’s 33 percent netflix, “good ahead”, said Piper Jaffray.
Apple grew its share of the wristwatch market among teenagers to 1
7 percent, with the Apple Watch rating as teens Nike held its mark as a retail brand among teenagers, but Piper Jaffray said this survey saw a “staggering profit from Vans” and a “rebalancing against Adidas.” Lululemon “also picked meaningfully” as in the second place behind Nike for female teens, said Piper Jaffray.